tl;dr The Wolf+Bär Agency is now official HubSpot Solutions Partner ! Wait, wait. What, when and why? Not long ago we decided internally to become HubSpot Solutions Partner to bring this CRM closer to our existing and new customers. Why did the agency decide to expand its services to include …
For some reason it can happen that prices for a subset of variable products are not being shown on catalogue pages. The reason is that the product settings have not been saved properly. The cause of this in still unknown to me, since it happens very rarely and is difficult …
! This requires at least Borlabs Cookie version 2.1.0 The reason why we start to support Borlabs Cookie is the changing local law in countries like Germany. Just recently a court in Germany ruled thad website owners only can use cookies if the visitor has explicitly approved them. So the …
Increasing Brand Strength Transparency In general, when we optimise an account, we want to constantly understand how strong the advertisers brand is, how much impact the brand has on the ads and how much the advertiser pays for the acquisition of new customers (customers who find the brand through generic …
Today I’ve come across this article with the title “Why you should remove Google Analytics from your site”. Immediately I was intrigued, because, me as a performance marketer, I only know good reasons to use Google Analytics, not to remove it. After I read the article I was surprised of …
You’ve been using the WPML setting that adds a query parameter at the end of a URL to select the language and now you want to switch to the setting where the languages are in directories? From this setting: Language name added as a parameter (https://www.example.com?lang=fr – French) To this …
Why am I writing yet ‘another’ Google Analytics Most Common Mistakes article? I agree, many authors have had their take on this topic. There are two main reasons why I feel the need to write one more article about this: Almost every new client we come across has errors or …
SearchWP is a great search engine for WordPress, very customizable and precise. This is why we like to use it on larger WordPress or WooCommerce installations. One of our clients requested to see live results while typing in the search keyword. And he also requested the product thumbnails to be …
When we started to work with Unbounce, one of the leading landing page and conversion marketing platforms, a few years ago we never would have thought that one day Unbounce would become so well integrated into our agency setup. What caught our attention at the beginning was the easy-to-use page …
What is this about? Have you ever wondered how to quickly add a drop shadow to a screenshot on your Mac machine? This simple task can be difficult to achieve if you don’t own an image editor like Photoshop. But if you know how, it just looks so neat! So, …
