Stefan Marinkovic
Director Account Management
- Bachelor of Science in Business Administration
- More than 6 years of experience in Google and Social Ads account management
About Wolf+Bär
An Agency With Two Pillars: Services and Software
We boost profitable sales by starting with accurate conversion measurement, and we build the software that 50,000 companies use to measure theirs.
Our agency has two main pillars
Our services. We help boost your profitable sales by starting with accurate conversion measurement, ensuring the best possible results. Then we leverage our advertising expertise: strategy and consulting, paid ads and tracking, HubSpot solutions, WooCommerce expertise, custom technical solutions and consulting for in-house marketing teams. See all services.
Our software. We develop conversion measurement software used daily by 50,000 companies. This gives us deeper insights and more industry data than traditional agencies, allowing us to continuously refine and improve our strategies.
This synergy creates strong results for our clients. Learn more in a podcast with our CEO.
Company facts
Founded
2013
Employees
11
Clients
50
Google reviews, marketing services
5/5
stars
Reviews, marketing software
5/5
stars, over 300 reviews
Revenue growth, new clients
+200%
on average
Hear from clients
Quote
"Cannot say enough about Aleksandar and his team. They've done so much for my ecommerce business. They're always offering and executing creative and profit-driven solutions for my business. Thank you!"
Meet the leadership team
Aleksandar Vucenovic
Founder and Chief Strategist
- Bachelor of Science in Business Administration with a major in Banking and Finance
- More than 10 years in digital marketing
Mark Koemans Dipl.-Ing.
Director Business Development
- Bachelor in Building Engineering with a major in Real Estate, Finance and Economics
- More than 10 years as a webshop owner
Hear from our founder, Aleksandar Vucenovic
Quote
"Running ads isn't about clicks or impressions, it's about profitable sales. If your ads aren't profitable, they're just an expense. How do we know if your ads are profitable? It starts with accurate conversion data. Following the garbage-in, garbage-out principle, if the data is bad you are making incorrect advertising decisions. That's why we start with improving conversion tracking accuracy, to turn ad spend into profitable sales. With the strength and resilience of bears and the teamwork of wolves, we make sure your campaigns succeed."
Awards and certifications
Certifications
- Google Premier Partner, top 3% of partner companies (Google Partners profile)
- Official Global Channel Partner for Google Automated Discounts
- Meta Marketing Partner
- Microsoft Partner
- HubSpot Solutions Partner Program
Awards and recommendations
- Google Alpine Agency Accelerator Program, Austria and Switzerland
- 2023 Seshies, 2nd place: Digital Marketing Software Extension of the Year
- W+B Agency software is recommended by Google's Tag Implementation Team
Frequently asked questions
What usually happens in the free strategy call?
Our free strategy call is a personalised session designed to analyse your current setup and uncover opportunities for growth.
What to expect
- Audit of your marketing performance. We review your existing accounts, such as Google Ads, HubSpot or WooCommerce, and compare your performance against our industry benchmarks.
- Growth opportunities. We identify where you are not reaching your full potential, whether in paid ads, tracking, HubSpot workflows or WooCommerce performance.
- A free marketing plan. Together we discuss actionable strategies and operational measures, from a one-time optimisation to full account management.
- A price estimate. If you would like us to implement the strategies, we provide a transparent cost estimate. There is no obligation.
What does it cost for W+B Agency to manage my paid ads?
This depends on what you want us to do. Our services are tailored to each customer's specific requirements. Book your free call and learn exactly what it would cost and what our custom strategy for you looks like.
How do I know you will not promise the world and then deliver mediocre results?
We fully relate to this concern, as we ourselves receive daily emails promising us leads. Read our Google reviews: you will find no client who is unhappy with our services, simply because we care about our clients. We are a medium-sized agency with a deliberately limited number of clients, so we have enough time for you. Until now we have improved revenue and profitability for every client that onboarded.
Can I visit your office in Zurich, and where can I park?
Yes, we are open five days a week. Just book an appointment. There is usually a parking space in front of our office at Stampfenbachstrasse 32, see Google Maps.
Do you only do Google Ads or also social media?
We do both and more. Although the most profitable platform is still Google, we integrate it with social media such as Instagram, TikTok or Facebook Ads, as long as it fits your goals and KPIs.
How can ads be profitable, and what do you mean by ROAS?
Imagine you sell books online.
How Google Ads works, in five steps
- Running an ad. W+B Agency sets up a Google ad for your book. A customer searches for it, clicks the ad and lands on your webshop.
- The cost of a click. Each time someone clicks your ad, you pay Google, let's say $1 per click.
- Making a sale. The customer buys your book for $5. This is a conversion, and Google Ads tracks it.
- Is this profitable? That depends on your costs: the book costs $1, shipping $1, Google Ads $1, so $3 in total.
- Your profit. You sold the book for $5, spent $3 and made a $2 profit.
Revenue
$5
Ad spend
$1
ROAS
5.0
revenue divided by ad spend
Profit per sale
$2
For some businesses, $2 per sale is enough: at scale it covers storage, salaries and website costs. For others, it is not sustainable. That is where W+B Agency comes in: we help you determine how much profit per sale you need to make your business profitable and scale effectively. Our article on what ROAS is and how to calculate the right Target ROAS walks through the full calculation.
Do you build websites?
We do not build websites from scratch; we expect you to have one. We do have good industry contacts and can advise on software and partners, and we offer conversion rate optimisation (CRO) to improve the website you have.
Is it okay if my website is built on a particular software?
Yes. So far we have technically managed to bring marketing results with every kind of software.