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Wolf+Bear

wolf and bear Agency for google ads in switzerland

Our Agency Has Two Main Pillars

 

1️⃣ Our Services – We help to boost your profitable sales by starting with accurate conversion measurement, ensuring the best possible results. Then we leverage our expertise.
Strategy & Consulting | Paid Ads & Tracking | HubSpot Solutions | WooCommerce Expertise | Custom Technical Solutions | Consulting for In-House Marketing Teams

 

2️⃣ Our Software – We develop conversion measurement software used by 50,000 companies. This gives us deeper insights and more industry data than traditional agencies, allowing us to continuously refine and improve our strategies.

 

This powerful synergy creates strong results for our clients. Learn more in a Podcast with our CEO.

2013
Founding
11
Employees
50
Clients
5
5/5 stars on Google reviews for our marketing services
5
5/5 stars for our marketing software (over 300 reviews)
200
+200% revenue growth on average for new marketing services clients

"Cannot say enough about Aleksandar and his team. They've done so much for my ecommerce business. They're always offering and executing creative and profit-driven solutions for my business. Thank you!"

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Carrington Dillon | Director of Ecommerce at NorthCoast Keyless

Meet The Leadership Team

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Aleksandar Vucenovic

CEO  & Chief Strategist

  • Bachelor of Science in Business Administration with Major in Banking & Finance
  • 10+ years Digital Marketing
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Stefan Marinkovic

Head of Client Account Management

  • Bachelor of Science in Business Administration
  • 6+ years experience Google & Social Ads account management.
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Mark Koemans

Head of Business Development and CRO

  • Bachelor in Building Engineering, major in Real Estate, Finance & Economics
  • 10+ years Webshop owner

"Running ads isn’t about clicks or impressions—it’s about profitable sales. If your ads aren’t profitable, they’re just an expense.

How do we know if your ads are profitable? It starts with accurate conversion data. Following the 'garbage-in, garbage-out principle', if the data is bad you are making incorrect advertising decisions.

That’s why we start with improving conversion tracking accuracy. To turn ad spend into profitable sales. With the strength and resilience of bears and the teamwork of wolves, we make sure your campaigns succeed."

 

Awards & Certifications

Certifications
Google Partner
Official Global Channel Partner for Google Automated Discounts
META Marketing Partner
Microsoft Partner
HubSpot Solutions Partner Program

Awards
Google Alpine Agency Accelorator Program Austria & Switzerland
2023 Seshies 2nd place: Digital Marketing Software Extension of the Year.

Recommendations
W+B Agency Software is recommended by Google’s Tag Implementation Team
🚀 Endorsed by Google’s Tag Team – a big deal, right?

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FAQ

What happens usually in this free strategy call?

Our free strategy call is a personalized session designed to analyze your current setup and uncover opportunities for growth. Here’s what to expect:

✔️ Audit Your Marketing Performance

We begin by reviewing your existing accounts, such as Google Ads, HubSpot, or WooCommerce, depending on where you need help. We analyze how your setup is structured and compare your current performance against our extensive industry benchmarks.

✔️ Discover Growth Opportunities

Based on our analysis, we identify areas where you're not reaching your full potential. Whether it's optimizing paid ads, improving tracking, refining HubSpot workflows, or enhancing WooCommerce performance, we pinpoint the most effective strategies for your business goals.

✔️ Free Marketing Plan with Strategies

Together, we discuss actionable strategies and operational measures that can drive better results. Whether you need a one-time optimization, full account management, or technical improvements, we outline a clear path forward.

✔️ Price Estimate for Our Services

If you'd like us to implement the strategies discussed, we provide a transparent cost estimate. However, there’s no obligation—everything we share in the call is pure insight for you to use as you see fit.

No Commitment—Just Insights

Simply enter your name and email to instantly access our calendar and book your free strategy call at your convenience.

📅 Book your free 30-minute call now!

Our Expertise:
Strategy & Consulting | Paid Ads & Tracking | HubSpot Solutions | WooCommerce Expertise | Custom Technical Solutions | Consulting for In-House Marketing Teams

What does it cost for W+B Agency to manage my paid ads?

This depends on what you want us to do. Our services are tailored for each customers specific requirement. Book your free call and know exactly what it would costs you and what our custom strategy for you looks like. 

How do I know that you will not promise me the world and then the results are mediocre or you do not care enough about my accounts?

First of all we can fully relate to your concern, as we ourselves daily get emails promising us leads. To analyse our company read our Google reviews by clients, as you will find none that is unhappy with our services, simply because we care about our clients. We are a medium sized agency with not too many clients, we are not under staffed so we have enough time for you as a new client. When it comes to performance we can 100% stand behind our results. Until now we improved revenue and profitability for each and every client that onboarded.

Can I visit your office in Zürich and where can I park my car?

Yes we are open 5 days a week. Just book an appointment. There usually is a parkingplace infront of our office at the Stampfenbachstrasse 32. Google maps.

Do you only do Google Ads or also social media?

We do both and more. Although the most profitable platform is still Google, we do integrated it with social media such as Instagram, TikTok or Facebook Ads. As long as it fits with your goals and KPI's.

How can ads be profitable and what do you mean with ROAS?

How Google Ads Works: A Simple Example

Imagine you sell books online.

📌 Step 1: Running an Ad
W+B Agency sets up a Google ad for your book. A customer searches for it, clicks the ad, and lands on your webshop.

📌 Step 2: The Cost of a Click
Each time someone clicks your ad, you pay Google—let’s say $1 per click.

📌 Step 3: Making a Sale
The customer buys your book for $5. This is called a conversion, and Google Ads tracks it. Your dashboard will show:

  • Conversions: 1 sale
  • Ad Spend: $1
  • Revenue: $5
  • Return on Ad Spend (ROAS): 5.0 (Revenue ÷ Ad Spend)

📌 Step 4: Is This Profitable?
That depends on your business costs:

  • Book cost: $1
  • Shipping cost: $1
  • Total Cost of Goods (COGS): $2
  • Google Ads cost: $1
  • Total cost per sale: $3

📌 Step 5: Your Profit
You sold the book for $5, spent $3, and made a $2 profit.

For some businesses, $2 per sale is enough—when selling at scale, it covers expenses like storage, salaries, and website costs. For others, it’s not sustainable.

That’s where W+B Agency comes in:
We help you determine how much profit per sale you need to make your business profitable and scale effectively.

Do you offer building websites?

We don't offer building websites from scratch. We expect you have a website. Ofcourse we do have good industry contacts and can offer advise what software and with whom to get in contact. We furthermore offer CRO (Conversion Rate Optimisation) services to help you optimise your website.

Is it okay my website is build on XYZ software?

Yes, this far we technically managed with any kind of software to bring performance to marketing results.

Open to a Quick call?


✔️ Audit of Your Current Setup
✔️ Free Marketing Plan
✔️ Price Estimate
 
No Commitment—Just Insights.