Paid ads and tracking
We ensure accurate measurement, expertly manage Google Ads campaigns for optimal results, and expand cross-platform advertising to maximise your profitability.
Wolf+Bär Agency, Zurich
We start with precise measurement and use industry data from 50,000 businesses to make your ads profitable.
Google Premier Partner
Top 3%
of Google partner companies
Businesses
50,000
feed the industry data of our marketing optimisation software
Google reviews
5/5
stars for our marketing services
Revenue growth
+200%
for new clients, on average
What we do
Everything starts with precise conversion tracking. Then we put our advertising expertise and the industry data from our software to work for you.
We ensure accurate measurement, expertly manage Google Ads campaigns for optimal results, and expand cross-platform advertising to maximise your profitability.
We offer conversion rate optimisation (CRO) to improve the website you have, so more of the visitors you already pay for become customers.
A HubSpot setup that connects ad spend to lead value. We optimise ad spend with lead lifetime value and Target ROAS, and customise workflows so marketing and sales work from one pipeline.
We proactively solve problems with custom code and automations, ensuring critical functions run smoothly: from monitoring feeds to resolving server errors.
Industry data from 50,000 businesses and agencies who use our marketing optimisation software. Insights we use to deliver exceptional results for your ads.
Also SEO and GEO, WooCommerce expertise and consulting for in-house teams. See all services.
Industry data from 50,000 businesses
We develop conversion measurement software used daily by 50,000 companies. This gives us deeper insights and more industry data than traditional agencies, and lets us continuously refine the strategies we use for your ads.
Success stories
Three clients, three markets, and what precise tracking and profitable ads did for their numbers.
Sound familiar? Speak to a specialist.
Quote
"200% revenue increase through more leads. W+B Agency contributions are essential to our success."
Read how we set up the strategy and the ad accounts for Benedict.
You will find us at Stampfenbachstrasse 32 in Zurich, five days a week, and there is usually a parking space in front of the office. Book an appointment and drop by, or check the way on Google Maps.
Brain Food
Google changed Target ROAS bidding on August 17, 2026. What the change means for your ROAS, your budget and campaigns that are limited by budget.
Learn what ROAS means, how Google Ads can be profitable and how to calculate the right Target ROAS for your ecommerce business from your margin.
Are ChatGPT Ads worth it for your business? Learn how they work, how to buy them, where they’re available and when to start testing.