Expertise

Everything We Do Starts With Measurement

Seven areas of work, one team in Zurich, one rule: no decision about your budget without data we trust. Pick the area you need, or start with the picture of how they all hang together.

Book a free strategy call Jump to the seven areas

Google Premier Partner

Top 3%

of all Google partner agencies

Shops on our software

50,000

measure their conversions with it every day

In performance marketing

10+

years of Google Ads and ecommerce

Google reviews

5/5

stars for our marketing services

Start here

Two ways in

Almost everything on this page applies to both, but the first move is different. Pick the sentence that sounds like your business.

Online shops

You sell products

  • Ad costs keep climbing while margins get thinner.
  • Foreign sellers and marketplaces undercut your prices.
  • Your feed, your shop and Merchant Center disagree with each other.
  • Nobody can say which campaign actually made money last month.

We start by making the tracking tell the truth, then rebuild the campaigns around the margin of each product instead of around revenue.

Services for online shops

Service businesses

You sell services and need leads

  • Plenty of clicks, far too few real enquiries.
  • Every lead costs more than the one before it.
  • You cannot tell a tyre kicker from a serious buyer in the reports.
  • Several touchpoints, several tools, no shared picture.

We measure the micro conversions before the form, connect every enquiry to its value in the CRM, and let that value decide where the budget goes.

Lead generation for service businesses

The short version

Seven areas, one foundation

Measurement is not one of our services, it is the floor the other seven stand on. Get it wrong and every decision above it is a guess, however good the campaign work looks.

Each area feeds the core with data and takes decisions back from it. That is why we rarely sell a single service in isolation.

In detail

The seven areas, and what you actually get

Every card is a summary. The link behind each one goes to the full page with the method, the tools and the case study.

Before anything is bought

Strategy and consulting

We look at your setup, your goals and our industry data, then write the plan that makes your money work hardest.

  • Marketing maturity audit against benchmarks from our own data
  • Offer and margin work with our finance people, so growth stays profitable
  • Free Google programmes most advertisers miss: product reviews, local inventory ads, automated discounts
  • Real time dashboards and regular one on ones instead of a monthly PDF

You get a marketing plan and a price estimate before you commit to anything.

Google Ads, and everything next to it

Paid ads and tracking

Campaigns are only as good as the numbers underneath them, so we fix the measurement first and then spend the budget.

  • Conversion tracking that survives consent banners, ad blockers and iOS
  • Search, Shopping, Performance Max, remarketing and feed management
  • Meta, TikTok, Reddit, Bing, LinkedIn, Amazon and Taboola when the strategy calls for them
  • Local knowledge for companies entering the Swiss market

Google Premier Partner, the top 3 percent of partner agencies in the country.

Google and the AI assistants

SEO and GEO

Your customers now search in two places. Ranking in Google while being invisible in ChatGPT costs you the enquiry before ads ever get a chance.

  • Organic visibility in Google, measured honestly
  • Presence in ChatGPT, Gemini and Perplexity
  • Technical and content weaknesses, ranked by impact against effort
  • A roadmap you can run yourself, hand to us, or split between the two

A rough visibility analysis costs under CHF 600 and lands in 5 to 7 days.

When a lead is worth more than a click

HubSpot and CRM

A CRM is only useful when the ad platforms learn from it. We connect the two so budget follows the leads that actually close.

  • One pipeline that marketing and sales both work from
  • Lead lifetime value fed back into Target ROAS bidding
  • Workflows, lead scoring and the data hygiene that keeps them honest
  • Websites on the HubSpot CMS, connected to the same database

Official Swiss HubSpot partner for more than five years.

The shop system we know best

WooCommerce expertise

We build the number one conversion tracking plugin for WooCommerce, which means we see every Google and WooCommerce change weeks before other agencies do.

  • Plugin conflicts, caching trouble and broken checkouts, found early
  • Feeds and Merchant Center kept clean and complete
  • Ads built around product margin, not around turnover
  • More than 15 shops managed daily, not occasionally

Our Pixel Manager plugin runs in over 50,000 WooCommerce shops every day.

Where standard software stops

Custom technical solutions

Some problems have no plugin. We write the code, automate the checks and stay on call when something breaks at the wrong moment.

  • Automated daily checks on feeds, cron jobs and business critical flows
  • Custom plugins that scale with the shop instead of against it
  • Server errors, payment failures, plugin and theme conflicts
  • Security work and recovery after an incident

Surfdeal keeps over 100,000 products live every day on automation we built.

You have a team, you need a specialist

Consulting for in-house teams

Not everyone wants to hand the accounts over. We set them up, hand them back, and stay close enough to catch what an internal team cannot see from inside.

  • Strategy and a sparring partner who argues with your assumptions
  • Ad account supervision and a second pair of eyes on the spend
  • Cover during holidays, parental leave and personnel changes
  • Technical solutions your own people can keep running

BHMS runs its own campaigns while we supervise the accounts every month.

How an engagement starts

  1. Free strategy call. Thirty minutes. We look at your accounts against our benchmarks and tell you where the money is leaking, whether you hire us or not.
  2. Audit and plan. You get a written marketing plan and a price estimate. No commitment, and it is yours to keep either way.
  3. Measurement first. Before we touch a budget we make the tracking accurate, because bad data produces expensive decisions.
  4. Build, report, expand. Campaigns go live, dashboards go up, and we come back with the next growth opportunity rather than waiting to be asked.

Three ways to work with us

Most clients start in the first column and move around as their own team grows. Nothing here is a fixed package, but it is roughly how our engagements are shaped.

Full serviceSupervisionOne-off analysis
Who runs the accountsWe do, end to endYour team doesNobody yet, we look only
What you getStrategy, tracking, campaigns, reportingMonthly review, sparring, holiday coverA written analysis and a prioritised roadmap
Good ifYou want one partner for growthYou have people but need the specialistYou want a second opinion before deciding
Typical startFree strategy call, then a planAccount audit, then a rhythmVisibility analysis from under CHF 600
Every route starts with the same free strategy call, so you can decide after it rather than before.

Before you book

The questions we get asked first

Short answers. The longer ones are on the pages behind each area, or in a call.

Do I have to buy all of this at once?

No. Most clients start with one area, usually paid ads or a visibility analysis, and add the rest when there is a reason to. The only thing we insist on is accurate measurement, because without it we cannot tell you whether anything we did worked.

What does the first conversation cost?

Nothing. Thirty minutes, an audit of your current setup against our benchmarks, a marketing plan and a price estimate. You keep all three whether you hire us or not. Book the call.

Why do you keep talking about measurement?

Because we build the software. Our conversion tracking plugin runs in more than 50,000 shops, which gives us industry data no ordinary agency has and shows us, daily, how often tracking is quietly wrong. An ad account optimising on wrong numbers will confidently spend your budget in the wrong place. More on that on the about us page.

We already have an agency. Is this worth a conversation?

Often yes, and sometimes the honest answer is that your setup is in good shape. We say so. Where we usually find money is in tracking accuracy, feed quality and campaigns optimised on revenue instead of margin.

Do you work with shops outside Switzerland?

Yes. We run accounts in Switzerland, the EU and the United States, including shops competing against Amazon and Walmart in their own niche. Swiss market knowledge is an extra, not a limit.

Our team wants to keep doing the work themselves.

That is a normal setup for us. We build the accounts, hand them over and supervise them, and we step in during holidays or a personnel change. See consulting for in-house teams.