The Anatomy of a Landing Page: The 2026 Guide
How a landing page should be built in 2026 to win enquiries: structure, mobile, responsive design, Core Web Vitals, SEO, AI search and a go-live checklist.
Wolf+Bär Blog
Brain Food
Practical thinking on Google Ads, HubSpot and ecommerce growth.
Google Ads Is Changing Target ROAS: What Does "Review Your Campaign Targets" Actually Mean?
Google changed Target ROAS bidding on August 17, 2026. What the change means for your ROAS, your budget and campaigns that are limited by budget.
What Is ROAS and How Do You Calculate the Right Target ROAS?
Learn what ROAS means, how Google Ads can be profitable and how to calculate the right Target ROAS for your ecommerce business from your margin.
ChatGPT Ads: Worth It? How to Buy Them & Get Started
Are ChatGPT Ads worth it for your business? Learn how they work, how to buy them, where they’re available and when to start testing.
How WooCommerce Shops Are Used in Credit Card Fraud
How fraudsters use WooCommerce shops to test stolen credit cards, the signs to watch for in your orders, and the measures that actually stop it.
How Small WooCommerce Shops Can Scale Without Risking Their Capital
A small WooCommerce shop stays a hobby shop while its catalogue is too thin. How supplier feeds let you grow the range without tying up your capital.
Marketplaces Are Buying Your Customers, Use That
Marketplaces are buying the Google ads on your own products. Why you cannot outbid them, and how to use them as a channel instead of fighting them.
Do Not Scale Meta Ads on Reported ROAS Alone
AI ads and ChatGPT are changing search and advertising. Learn what’s coming, what’s real, and how we’re already prepared for what’s next.
AI Ads, ChatGPT & the Future of Search
AI ads and ChatGPT are changing search and advertising. Learn what’s coming, what’s real, and how we’re already prepared for what’s next.
Can ChatGPT Buy on My Webshop and Complete Checkout by Itself?
Can ChatGPT complete a checkout for your webshop? Here’s what’s possible in 2026, who can use it today, and why most shops need to rely on proven paths.
Could My Business Slow Down Because It’s Not Found in ChatGPT and AI?
More people ask ChatGPT instead of Google. What GEO is, why the window is closing, and how to get your business into the answers AI assistants give.
Invisible Revenue: The Clients Service Businesses Never See
Many businesses lose revenue because visitors leave without returning. Learn how tracking and remarketing turn missed chances into measurable new clients.
Why Your Contact Form Isn’t Generating Business Leads
Discover 5 reasons why your contact form isn’t bringing leads, and how micro-conversions reveal real interest and rebuild trust for better results.
The Most Dangerous Google Ads Tracking Trap in 2025
Avoid costly double counting in Google Ads. Learn why “conversion upload hacks” distort your data and how to set up tracking correctly for 2025.
Protect Your Brand / Web Name & Smart Bidding on Someone Else's
Protect your brand from competitors hijacking your name on Google. Learn smart strategies to defend and counter bid profitably.
Why Consider a VA From the Philippines?
A Swiss business owner's guide to hiring a virtual assistant in the Philippines: what it costs, what to delegate, and how to keep a good hire for years.
Why Free Tools on Your Website Can Be a Real Conversion Booster
Discover how free tools on your website can increase conversions, build trust, and drive more leads. Includes expert tips and real-world examples.
Cold Calling Done Right: What to Avoid, and What to Do Instead
The dos and don'ts of cold calling for service businesses: timing, tone, what to never open with, and how a CRM keeps the follow up from falling apart.
Still Only Google Ads? Give Microsoft Ads a Shot
Microsoft Ads offers lower CPCs and untapped audiences. Learn why it’s worth testing,and how Wolf+Bär Agency in Zurich can support your strategy.
Write a Buyer's Guide for Every Main Category in Your Shop
A buyer's guide for each main category answers the questions shoppers hesitate on, lifts sales without extra ad spend and earns visibility in AI answers.
Email From a Free HubSpot Account in 22 Minutes, Yes, Really
Setting up a working B2B newsletter with free tools only, from empty account to delivered email, in 22 minutes. Every step with screenshots.
What Is a CRM, When to Start, and How to Start for Free
Find out when a CRM makes sense, why HubSpot is perfect for beginners, and how to get started easily, even with zero experience.
Full Redesign wolfundbaer.ch Website
Optimized the W+B Agency website: costs, planning & execution. Learn how we made it efficient and future-proof for the coming years!
W+B Agency Is a 2026 Google Premier Partner
Wolf+Bär earned 2026 Google Premier Partner status, which places the agency in the top 3 percent of digital marketing agencies in Switzerland.
5 Most Common Google Analytics Implementation Mistakes
The five mistakes we see most often in Google Analytics implementations, why each one quietly distorts your data, and how to check and fix them.
Add the Google Tag Manager to Your Website
How to add the Google Tag Manager container to an off the shelf CMS or shop system like WordPress, WooCommerce or xt:Commerce, without breaking the theme.
Automatic AdWords Website Phone Conversion Script
The standard AdWords phone conversion script asks you to edit the HTML on every page. Here is a script that finds and wraps the numbers for you instead.
Comparing Prices With Reverse Image Search
When an unknown brand appears everywhere at once, the products are often bulk bought from Alibaba. Reverse image search tells you what they really cost.
Easy Drop Shadow for OS X
How to add a clean drop shadow to a screenshot on a Mac without Photoshop or any other image editor, using a shortcut that is already built into macOS.
Fix the Empty Price for Variable Products in WooCommerce
Variable products in WooCommerce sometimes show no price at all on category pages. Here is what causes the empty price range and how to bring it back.
Generic Keywords Remover Script
A script that strips brand traffic out of your Google Ads reports, so you can see what new customers from generic keywords really cost you to acquire.
Google Ads Yourself, an Employee, an Agency or a Freelancer?
Run Google Ads yourself, hire an employee, an agency or a freelancer? The four options compared on cost, risk and speed, plus a free tool to decide.
Google Dynamic Retargeting for WooCommerce
What years of dynamic remarketing for WooCommerce taught us: the setup, the product feed, the mistakes that break it and where the technology is going.
Official HubSpot Solutions Partner
Wolf+Bär is now an official HubSpot Solutions Partner. Why we took that step and what it means for the clients we set up and run HubSpot for.
Podcast: Our Agency and the Pixel Manager
Explore WooCommerce, Google Ads, and profit optimization and Pixel Manager on the wildcloud Podcast. Uncover Agency insights from wolfundbaer.
Remarketing With the Google Analytics for WordPress Plugin
How to switch on Google Analytics remarketing in WordPress through Yoast's plugin, without touching any code, and which setting actually does the work.
SearchWP Live Ajax Search Results With Thumbnails
SearchWP gives WordPress a far better search. Here is how to add product thumbnails to its live Ajax results so shoppers recognise what they searched for.
Beyond Automation: AI, Creative and Strategy in Google Ads
AI does more than automate bids. How it is reshaping creative, audiences and strategy in Google Ads, and what that changes about running campaigns.
AI Marketing Attribution: Why These 5 Tools Matter, or Do Not
Five AI driven marketing attribution tools put side by side: what each one actually measures, where it helps, and where it quietly misleads you.
We Are Now an Official Unbounce Partner!
Wolf+Bär is now an official Unbounce partner. What drew us to the landing page builder years ago and how it became part of our conversion work.
Why You Should Remove Google Analytics From Your Site. Or, Should You?
An article argued for removing Google Analytics from your site. As performance marketers we looked at each reason and checked which ones actually hold up.
WPML htaccess Redirect After Switching to Language Directories
Switching WPML from language query parameters to language directories breaks every old URL. This htaccess rule redirects them to the right new path.
Tracking Clicks on External Links as a Goal in Google Analytics
Measure clicks on outbound links as a goal in Google Analytics: one simple route with your own Javascript and an even simpler one through a plugin.
The Future of AI in Google Ads
How AI is changing Google Ads, which automations genuinely lift campaign performance, and how to keep an eye on ROI while you hand over control.