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Strategy and consulting

A Marketing Plan Built on Your Margins, Not on a Template

We analyse your setup, your goals and the industry data from 50,000 businesses, then write the plan that makes your budget work hardest. You get it before you commit to anything, and you keep it either way.

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Free marketing plan

30

minutes of your time is what it costs to get one

Industry data from

50,000

businesses that run our tracking software

Google Premier Partner

Top 3%

of all Google partner agencies

Google reviews

5/5

stars for our marketing services

The strategy call and the plan are free. The price estimate is for the work that follows, if you want it.

Why strategy comes before spending

Most marketing plans fail quietly: the budget is spent, the reports look busy, and nobody can say whether the company made more money. That is not a campaign problem. It is a plan that never connected the spend to the margin.

A plan is worth having when it answers these

  • Which products or services actually earn money after ad costs, and which only make revenue.
  • Where the next growth is: a new channel, a new market, or more from the customers you have.
  • What "profitable" means in a number your ad accounts can bid against.
  • How you will know next month whether the plan is working.

Our plans answer those four questions in writing, and the answers become the targets your accounts are optimised against.

What consulting includes

Four things a strategy engagement covers

Strategy is not a slide deck we hand over. It is the analysis, the plan, the proactive ideas along the way and the reporting that shows whether it worked.

Where you stand

Tailored marketing plan

We analyse your setup, your marketing maturity, your goals and the industry data, to maximise the results of the plan.

  • Marketing maturity audit: tracking, accounts, channels and processes
  • Goals translated into targets the ad platforms can act on
  • Channel mix and budget split with a reason behind each line
  • A written plan and a price estimate, free and without obligation

Benchmarked against industry data from 50,000 businesses, not against a hunch.

The money

Finances, offers and margins

Our financial experts help refine your offers and margins, so growth is profitable and sustainable rather than bought.

  • Contribution margin per product or service line
  • Pricing, shipping and fee structures that leave room for advertising
  • Target ROAS or POAS derived from your real numbers
  • The profit calculator as a starting point

Try your own numbers in the free Google Ads profit calculator.

Ideas you did not ask for

Proactive solutions and AI

We proactively suggest existing and new marketing opportunities, including the free programmes most advertisers never switch on.

  • Free Google Merchant Center programmes: product reviews, local inventory ads, automated discounts
  • New channels tested on our own accounts before we recommend them
  • AI in campaign work where it improves results, not where it makes noise
  • A steady stream of "have you considered" in the regular calls

We bring the opportunity to you, not the other way round.

You always know

Clear communication and reporting

Stay informed with dashboards you can open any day, and regular conversations about what changed and why.

  • Live dashboards with profit and margin, not only revenue
  • Regular one on one calls, in plain language
  • Bad news early rather than late
  • Decisions documented, so the plan stays a living document

Real time dashboards and regular one on ones, not a monthly PDF.

How an engagement runs

  1. Free strategy call. Thirty minutes about your business and your goals. We audit the current setup against our benchmarks and show where the potential is.
  2. Written plan and price estimate. You receive the marketing plan and a transparent estimate for the work. No obligation, and the plan is yours either way.
  3. Measurement first. If we work together, accurate tracking comes before any budget change, so the plan is judged on real numbers.
  4. Execution and review. Campaigns, systems and proactive ideas go live, and the regular calls keep the plan honest.
Diagram of the four steps of a marketing plan, audit, margins, opportunities and reporting, leading from budget on the left to profit on the right
A plan connects the budget to the profit through four steps. Each one is written down before anything is spent.

AI in Google Ads goes beyond automation: it enhances creativity, refines strategy and enables smarter decisions. The key is not replacing human judgement but using AI as a strategic partner while keeping authenticity and brand trust. Read the future of AI in Google Ads.

Before you book

What clients ask about strategy work

Short answers. The rest fits in the call.

Is the marketing plan really free?

Yes. The strategy call, the audit and the written plan cost you thirty minutes. We do it because it is the fastest way for both sides to see whether working together makes sense, and because a client who has seen the plan knows exactly what they are buying.

Can we take the plan and run it ourselves?

Yes, and some clients do. If you have an in house team we can also stay on as sparring partner and supervisor, which is often the most cost effective setup.

What does the audit look at?

Your existing accounts, whether Google Ads, Meta, HubSpot or your shop system, how the setup is structured, how accurate the tracking is, and how your performance compares against our industry benchmarks. Then we identify where you are not reaching your potential.

Do you only advise, or also execute?

Both. We are a Google Premier Partner and a HubSpot partner, and we write custom code where software stops. The plan is written by the people who would execute it.

How often do we talk once the plan is running?

Regularly, in one on one calls, with the dashboards open. The rhythm depends on the size of the engagement, but nobody waits for a monthly report to find out what happened.