Introduction
The W+B Agency site: www.wolfundbaer.ch was overdue for a redesign. In this blogpost we fly high-level over the excution of it.
Execution Time
We kicked-off in January 2025 and went live end February 2025.
Content
Mid November 2024 the request came to ''update'' our own website.
In line with a famous Marketing specialist Neil Patel: never completely create a new website for yourself, but rather optimise the current one. We did just that. We updated our existing site.
Research was done and decisions where made. Keypoints:
- Content to be very transparant, a.k.a show real Google Ad accounts of clients (with discretion when it comes to finances)
- Clear CTA
- Highlight the unique setting that this agency and offers client services and offers marketing software. Which brings synergy in the benefit of both client parties
Project-planning
The decisions where made
- Stay with HubSpot CMS
- Use the Generator Theme
- Who is going to be involved to the execution
- When to do it
- Budget
- Start and deadline
- Use Asana & Slack
For Project planning a Work Breakdown Structure (WBS) was created from which the time plan (waterfall based) was set.
Result
Project was realized within budget and timeline. The site is ready for a 3-5 years again. Inbetween freshening up in 1-2 years and minor updates every 2-3 months.