Today, we're highlighting a topic that’s often overlooked — but has a powerful effect on conversions and customer trust: offering helpful tools directly on your website.
Whether to inform, guide decision-making, or simply build credibility, small tools can deliver big impact when done right.
Real-Life Examples: How We Use Tools at Wolf+Bär — and Surfdeal.ch
At Wolf+Bär, your Swiss online marketing agency, we believe in practical tools that provide value — both for online shops and service-based businesses. Here are a few we’ve built and use ourselves:
-
✅ Conversion Optimization Checklist (CRO)
Created specifically for service providers who want to turn more website visitors into leads. Clear. Actionable. Effective. -
✅ Google Ads Profit Calculator
Enter just a few values and instantly estimate the net profit of your Google Ads campaigns — no more guessing.
👉 Explore our free tools here »
But we don’t just build these for clients — we use them ourselves.
For example, on our own webshop surfdeal.ch, we’ve integrated a paddleboard advisor tool:
Visitors simply enter their weight and experience level, and the tool instantly suggests the most suitable board. This not only reduces uncertainty — it builds trust and increases the likelihood of purchase.
So Why Should You Add Tools to Your Website?
Because smart tools deliver real, measurable value:
-
🎯 They help your visitors make better, more confident decisions
-
🧠 They position you as an expert, not just a seller
-
⏱️ They increase time-on-site, which also boosts SEO
-
📈 They significantly improve your conversion rate
And importantly — they create a better user experience, which leads to more leads, more sales, and more loyalty.
What Kind of Tool Would Make Sense for Your Business?
Ask yourself:
-
What do I offer?
-
What decision do people struggle with before buying or booking?
-
Could a small tool — like a calculator, selector, or checklist — help them decide faster?
From price estimators and product matchers to consultation wizards or lead magnets, there are countless ways to offer real value with minimal friction.
Conclusion: Small Tools, Big Results
If you want to increase trust, clarity, and conversions — free, well-placed tools on your website are a no-brainer. Whether you're selling products or services, they can make your offer more accessible and your business more credible.
👉 Book your free strategy session – and let’s find the perfect tool for your audience