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Url: benedict.ch
Type: Education & Training
Business Model: Lead gathering B2C & B2B
Industry: Education & Professional Development
Country: Switzerland

Double-digit increase in revenue.

The Challenge
Benedict, a provider of courses and study programs, focuses on lead gathering—attracting potential students and corporate clients through digital marketing. These leads typically click on an ad and then fill out a contact form or call for more information.

Before working with Wolf+Bär, Benedict lacked a data-driven approach to ad spend allocation, making it difficult to optimize marketing efforts. Without a clear strategy for measuring ROI, the marketing budget wasn’t used efficiently, hindering effective lead generation for both individual and corporate clients.

Benedict turned to Wolf+Bär to refine their strategy, improve budget allocation, and drive better conversions through a more structured, data-driven marketing approach.

The Approach
Wolf+Bär implemented a data-driven strategy to optimize Benedict’s lead gathering efforts. The first step was setting up conversion tracking to measure how many potential clients filled out a contact form or made a call after clicking on an ad, allowing for precise conversion measurement.

Next, W+B analyzed past sales data to value conversions accurately. By evaluating historical sales and the corresponding lead sources, they were able to assign a value to each lead. This enabled them to optimize campaigns based on both the volume and quality of leads, not just clicks.

W+B then developed a comprehensive strategy that included setting up a Google Ads account capable of tracking ROAS (Return on Ad Spend). This allowed for smarter allocation of marketing budget towards high-converting campaigns. Additionally, existing Google Ads campaigns were streamlined and localized to Benedict’s various locations, ensuring the ads targeted the right audience. Website tracking was also refined to improve the measurement of contact points and lead processing, further optimizing conversion rates.

W+B also implemented and connected HubSpot for reporting and CRM purposes, enabling Benedict to centralize their lead data, track customer interactions, and streamline communication. This integration improved the overall lead management process and allowed for better follow-up and nurturing of leads, resulting in higher conversion rates.

What's Next
With the new strategy in place, Benedict is now better positioned to continue driving high-quality leads for both their B2C and B2B segments. The improved conversion tracking and smarter budget allocation will ensure that future marketing efforts are more efficient and result-driven.

Moving forward, Benedict plans to scale its lead gathering efforts even further, continuing to refine their approach as new opportunities and challenges arise in the ever-evolving education sector. The collaboration with Wolf+Bär has set the foundation for sustained growth and profitability, and Benedict is poised for continued success in both attracting students and corporate clients.