Project Benedict
Swiss Education Provider (Language & Business)
Summary
+200%
Revenue Google Ads
+400%
Conversions Google Ads
5
Years ongoing engagement
With the help of W+B Agency, Benedict.ch achieved 200% revenue growth while increasing Google Ads conversions by 400% through a data-driven lead generation strategy. By optimizing ad spend, improving conversion tracking, and refining lead quality, the campaign significantly boosted the number of inquiries while ensuring higher-value enrollments. Although conversion volume grew at a faster rate than revenue due to factors like sales cycle length and varied lead quality, the improved efficiency and ROAS positioning set Benedict up for sustained long-term growth in the education sector.
The Challenge
- Benedict offers courses & study programs but lacked a data-driven approach to ad spend.
- No clear ROI tracking, leading to inefficient marketing spend.
- Needed a structured strategy to optimize lead generation for individuals & businesses.
The Approach
- Conversion Tracking: Set up to measure leads from ads (form submissions & calls).
- Data-Driven Optimization: Analyzed past sales to assign value to leads.
- Smarter Budget Allocation: Implemented ROAS tracking via Google Ads.
- Campaign Localization: Adjusted ads to target specific locations.
- Website Tracking Enhancement: Improved measurement of lead touchpoints.
- HubSpot CRM Integration: Centralized lead data & streamlined communication.
The Results
- Revenue doubled through optimized lead generation.
- ROAS targets met, ensuring profitable ad spend.
- Higher-quality leads led to increased enrollments.
- Efficient marketing reduced wasted budget.
- Scalable strategy sets the foundation for sustained growth.
What's Next
📈 Scalability: Expanding lead generation efforts in B2C & B2B.📊 Continued Optimization: Refining strategies as the education sector evolves.
💡 Streamline multiple offline locations within HubSpot
"Wolf+Bear provides external marketing support, supervising our team and acting as a backup. They set up our strategy and ad accounts, driving a 200% revenue increase through more leads. Their contributions are essential to our success.
200
200% increase in Revenue from Google Ads
400
400% increase in conversions through Google Ads
5
Years ongoing engagement
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