Case study, Swiss education provider, language and business
Benedict.ch: revenue doubled through better leads
A Swiss school with courses for individuals and companies, but no data behind its ad spend. We built the tracking, assigned a value to every lead, connected HubSpot, and turned the ad budget into a lead machine that has kept growing for five years.
Revenue from Google Ads
+200%
through more and better leads
Conversions from Google Ads
+400%
enquiries measured as forms and calls
Years of engagement
5
and counting, since early 2019
Systems connected
2
Google Ads and the HubSpot CRM
With our help Benedict.ch achieved 200 percent revenue growth while increasing Google Ads conversions by 400 percent, through a data driven lead generation strategy. By optimising the ad spend, improving conversion tracking and refining lead quality, the campaigns significantly increased the number of enquiries while securing higher value enrolments. Conversion volume grew faster than revenue, as sales cycle length and lead quality vary, but the improved efficiency and ROAS positioning set Benedict up for sustained long term growth in the education sector.
The challenge
- Benedict offers courses and study programmes but lacked a data driven approach to its ad spend.
- No clear ROI tracking, which led to inefficient marketing spend.
- A structured strategy was needed to optimise lead generation for individuals and for businesses.
The approach
- Conversion tracking. Set up to measure leads from ads: form submissions and calls.
- Data driven optimisation. Past sales analysed to assign a value to each kind of lead.
- Smarter budget allocation. ROAS tracking implemented in Google Ads, so budget follows value.
- Campaign localisation. Ads adjusted to target specific locations.
- Website tracking enhancement. Better measurement of every lead touchpoint.
- HubSpot CRM integration. Lead data centralised and communication streamlined between marketing and sales.
The results
- Revenue doubled through optimised lead generation.
- ROAS targets met, ensuring profitable ad spend.
- Higher quality leads led to more enrolments.
- Efficient marketing reduced wasted budget.
- A scalable strategy that sets the foundation for sustained growth.
What's next
Scaling lead generation in B2C and B2B, refining the strategy as the education sector evolves, and streamlining Benedict's multiple offline locations within HubSpot.
Quote
"Wolf+Bär provides external marketing support, supervising our team and acting as a backup. They set up our strategy and ad accounts, driving a 200 percent revenue increase through more leads. Their contributions are essential to our success."
Services in this project: lead generation for service businesses, HubSpot and CRM, consulting for in-house teams.
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