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URL: northcoastkeyless.com
Type: B2C Webshop in the Automotive Industry
Business Model: E-commerce (WooCommerce)
Industry: Automotive (Car Keys)
Country: U.S.

Revenue increase +515% over a period of 4 years.

The Challenge
NorthCoastKeyless, a leading e-commerce business specializing in car keys, faced significant hurdles in its early stages. While the business had a simple collective shopping campaign, it lacked profitability-focused ad optimization. Google Ads were set to optimize for revenue rather than profit, and the WooCommerce store was underperforming in terms of conversion rates. Additionally, the company faced intense competition from major players like Walmart and Amazon. To scale effectively and maintain a competitive edge, NorthCoastKeyless needed a shift in strategy to focus on profitability and operational efficiency. The client approached us in 2019 and we took over the Google Ads account.

The Approach

Wolf+Bär implemented a comprehensive strategy to transform NorthCoastKeyless into the market leader:

• Custom Plugin Development: Wolf+Bär developed a custom plugin that reported profit margins directly to Google Ads, enabling campaigns to focus on high-margin products rather than just revenue.
• Google Ads and Amazon Ads Management: We took full control of all ad accounts, restructuring and optimizing them to prioritize profitability while balancing revenue growth.
• Ad Spend Optimization: Ad structures and goals were refined to maximize both revenue and profit, ensuring a data-driven approach to campaign performance.
• WooCommerce Store Optimization: The WooCommerce store was optimized to improve user experience and drive higher conversion rates, significantly boosting performance.
• Second Income Stream: AdSense was introduced on informational pages of the website, creating an additional revenue stream to complement e-commerce sales.
• Combatting Price Wars: To maintain healthy margins in a competitive market, Google Automated Discounts were implemented in 2023, helping the business avoid the "race to the bottom" in pricing strategies.

These measures, combined with continuous optimization and strategic insights, allowed NorthCoastKeyless to scale effectively, outperform competitors like Walmart and Amazon, and achieve sustainable growth in both revenue and profit.

What's Next
NorthCoastKeyless has firmly established itself as the number one player in the U.S. car key market, consistently outperforming competitors like Walmart and Amazon. The business continues to achieve growth in both revenue and profit. With Wolf+Bär’s ongoing support, NorthCoastKeyless is poised for further success, leveraging advanced digital marketing strategies and innovative tools to stay ahead in the highly competitive automotive e-commerce space.