Project NCK
US Webshop Automotive Branch
Summary
+515%
Revenue Google
+200%
ROAS
6
Years ongoing engagement
This US-based retailer, NorthCoastKeyless.com, specializing in replacement car keys for B2C customers, has become a market leader in the highly competitive automotive industry. Through their WooCommerce webshop, the business achieved exceptional growth, driven by W+B Agency. Over six years, the agency consistently delivered year-over-year (YoY) revenue increases (red line) while achieving target ROAS, ensuring profitability. Acting as the webshop’s CMO, W+B Agency overcame significant obstacles, fixing bugs, implementing plugins, managing attacks, optimising hosting and speed, leveraged platforms like Google, META, Reddit, and Amazon, and successfully guided the retailer to industry leadership.
The Challenge
Issues Identified:
- Lacked profitability-focused ad optimization.
- Google Ads optimized for revenue, not profit.
- WooCommerce store underperforming in terms of conversion rates.
- Intense competition from major players like Walmart and Amazon (price-wars).
- Managing the impact of online sales growth alongside
The Solution Needed:
- Shift strategy to focus on profitability and operational efficiency.
- Needed to scale effectively and maintain a competitive edge.
- W+B Agency acting as CMO and supports the companies CTO
The Approach
- Free strategy call to discuss business goals, audit current setup, and identify areas for improvement. Created an action plan with a quote.
- Google Ads & Amazon Ads Management: Took full control, restructured and optimized campaigns for profitability and balanced revenue growth.
- Ad Spend Optimization: Implemented a data-driven approach to improve campaign performance.
- WooCommerce Store Optimization: Improved user experience, boosted conversion rates, and increased customer engagement.
- Second Income Stream: Introduced AdSense on informational pages, adding a revenue stream alongside e-commerce sales.
- Combatting Price Wars: Developed a custom plugin to focus campaigns on high-margin products and adjusted ad budget to profit-volume. Implemented in 2023 to maintain healthy margins and avoid the “race to the bottom” in pricing.Out of the we developed the now available plugin for WooCommerce for the GMC program: Google Automated Discounts
- W+B Agency acts as CMO and in a supporting role for the companies CTO
The Results
- +515% Revenue Growth on Google Ads, while consistently meeting target ROAS.
- Achieved sustainable profit and stopped the 'race-to.the-bottom', through custom technical solution: Google Automated Discounts
- Market Leadership: Outperformed giants like Walmart and Amazon, thanks to profit-focused Google Ads optimization and strategic pricing.
- Diversified Revenue Streams: Introduced AdSense on informational pages and optimized WooCommerce for higher conversion rates.
- Control during growth thanks to tarnsaparant KPI reporting and 24/7 online dashboard
These results underscore how a data-driven, profit-first approach elevated NorthCoastKeyless to industry dominance.
What's Next
- With Wolf+Bär’s ongoing support, NorthCoastKeyless is poised for further success.
- Leveraging advanced digital marketing strategies and innovative tools to stay ahead in the highly competitive automotive e-commerce space.
"‘’I had a lightbulb moment about creating a solution that would make Google Ads optimize for profit rather than revenue. I reached out to W+B Agency, who were the developers of my conversion reporting plugin. Aleks and the team at W+B Agency quickly understood my goal and created a custom plugin to report my profit margin to Google Ads for each sale. This allowed Google to optimize for my highest-margin products, and it changed the game for my business.
W+B Agency didn’t stop there. We continued to work together to create more innovative solutions that bring massive value to my business. I couldn’t recommend them enough. They’ve been an integral part of my store's success..
Revenue from Google Ads increased by 515%. Comparing 2019 when W+B Agency took over the account versus 2025.
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