Project Surfdeal
Swiss Webshop Watersport
Summary
+272%
Revenue through Google
+225%
ROAS
5
Years ongoing engagement
Surfdeal, a Swiss-based e-commerce store specializing in watersports gear, achieved a 272% revenue increase that kept on during the last 6 years (red line), consistently meeting target ROAS. With W+B's guidance, Surfdeal scaled operations and became a market leader in the summer seasonal watersports industry. Key strategies included restructuring Google Ads campaigns, integrating dropshipping via API, and migrating from WooCommerce to Shopware 6, expanding the product catalog to over 100,000 SKUs. As a result, Surfdeal now generates seven-digit revenue, with a growing share from private-label products, solidifying its position in the Swiss market.
The Challenge
- In 2018, Surfdeal was a small webshop with 100 products and a modest offline store.
- A freelancer had set up Google Ads, but it underperformed.
- Revenue was in the five-digit range, too low to cover costs.
- Competing against established retailers in the niche was a major challenge.
- In 2019, Surfdeal partnered with W+B Agency to scale and grow.
The Approach
- Free strategy call to discuss business goals, audit current setup, and identify areas for improvement. Created an action plan with a quote.
- Google Ads Overhaul: Restructured the account with search, shopping, remarketing, and P-Max campaigns for maximum ROAS.
- Profit-Based Scaling: Set ROI targets and dynamically adjusted ad spend based on performance.
- Product Expansion: Integrated supplier APIs and Google Merchant Centre, growing the catalog from 100 to 100,000+ products.
- Platform Migration: Supported migration from WooCommerce to Shopware 6 for better scalability.
- Brand Promotion: Launched social media push marketing and successfully promoted Surfdeal’s own brand, driving significant private-label sales.
The Results
- 📈 +272% Sales Growth on Google Ads in Year 1 – Revenue skyrocketed, reaching seven-digit figures.
- 🛍️ 100K+ Products – Catalog expanded through API integration & dropshipping.
- 🔥 Private-Label Success – Own brand became a major sales driver, boosting profitability.
- 💰 Optimized Ad Spend – Smart segmentation & continuous optimization led to high ROAS.
- 🏆 Competitive Edge – Surfdeal outperformed industry giants like Decathlon while maintaining stable margins.
What's Next
Surfdeal continues to lead in watersports retail, leveraging W+B’s digital marketing strategies to stay competitive against large marketplaces and aggressive competitors like Decathlon. 🚀The summer seasonal cycle allows the owner to work as CRO expert for W+B Agency in winter.
"Our e-commerce business stands and falls with Sales and reliable data on profits.
No sales, no income, no profit. And no money to invest in our battle to defend our position in the watersports market against large players like Amazon.
Revenue from Google Ads increased by 272%. A comparison between 2019, when the W+B Agency took over the account, and 2020. This growth is sustainable, and the store maintained its market share, even as new players like Decathlon entered the market.
5 years ongoing engagement
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