Project Armyshop
Swiss Webshop Outdoor & Camping
Summary
+276%
Revenue Google
+200%
ROAS
3
Years ongoing engagement
Army-Shop.ch, Switzerland’s trusted retailer for army and outdoor gear, partnered with Wolf+Bär Agency in May 2022 to tackle critical challenges in scaling ad budgets and increasing profitability. By restructuring campaigns to consistently meet ROAS targets, Wolf+Bär unlocked dynamic budget scaling in Google Ads, driving impressive growth.
In the first year, Army-Shop.ch experienced exceptional performance, achieving a +276% revenue increase. However the client migrated by himself to Shopware 6 in 2023, which led to a temporary dip in performance. Despite this, the migration paved the way for long-term stability and growth, with revenue rebounding to reach a +176% increase by early 2025 compared to when the client onboarded.
The Challenge
- Optimize the account to the point where the budget can be fully utilized without restrictions.
- Achieve the target ROAS (Return on Ad Spend) and generate more results with the same budget.
The Approach
- Free strategy call to discuss business goals, audit current setup, and identify areas for improvement. Created an action plan with a quote.
- Account Cleanup: Streamlined the account to ensure goals could be met efficiently.
- PMax Implementation: Established Performance Max (PMax) as a core strategy after its introduction in 2022.
- Profit-Focused Optimization: Shifted focus towards margin-based optimization instead of pure revenue growth.
- Cross-platform advertising: META, Bing, TikTok
The Results
- +276% Revenue Growth on Google Ads, while consistently meeting target ROAS.
- The account has scaled to the point where the budget is fully open, meaning as long as target ROAS are met the budget can scale and revenue has unlimited growth.
- Revenue funded the start of an own product brand within their niche, which again leads to higher margins.
- Control during growth thanks to tarnsaparant KPI reporting and 24/7 online dashboard
What's Next
- Armyshop is eager to build on this success, with W+B Agency driving future initiatives.
- Brand Lift Strategies to enhance market positioning.
- Strategic Expansion within Switzerland to maximize growth opportunities.
""Partnering with W+B Agency has been a game-changer for Armyshop. Their expertise in ad management, strategic growth, and technical optimization has allowed us to scale efficiently while maintaining strong profitability. With our budget now fully open and growth potential unlimited, we’re excited to continue this journey and expand our presence in Switzerland. W+B has proven to be the right partner to take our business to the next level.
Revenue from Google Ads increased by 276%. Comparing 2022 when W+B Agency took over the account versus 2023.
Open to a Quick Call?
✔️ Free Marketing Plan
✔️ Price Estimate