Case study, Swiss education provider, business, hospitality and culinary
BHMS.ch: Called as Firefighters, Stayed as Supervisors
Lead generation had collapsed and we were brought in to put out the fire. The campaign structure turned out to be flawed from the ground up, so we rebuilt it, handed the accounts back to the in-house team, and now supervise them every month.
Conversions from Google Ads
+400%
after the campaign restructuring
Years of engagement
2
setup, handover and monthly supervision since
Who runs the accounts
In house
the BHMS marketing team, with us as backup
Revenue growth
Significant
undisclosed, but notable for BHMS
BHMS.ch came to us on an internal recommendation, facing a major decline in lead generation. Brought in to fix the problem, we found that the campaign structure was deeply flawed, causing inefficiencies and poor conversions. With a data driven approach we restructured the campaigns and optimised the ad spend around return on ad spend, which allocated the budget strategically and lifted performance sharply: more than 400 percent more conversions, scalable and profitable lead generation and notable revenue growth. We continue to support BHMS, working with its in-house team to keep the performance up.
The challenge
- BHMS approached us after an internal employee, formerly with the Zurich agency WebRepublic, recommended our expertise.
- The primary issue was a significant decline in lead generation, and we were brought in as firefighters to restore performance.
- On analysis, the campaign structure was flawed from the ground up, causing inefficient ad spend and poor conversion rates.
The approach
- Diagnosis. Instead of patching the symptoms we analysed the whole setup and found the structural flaws behind the decline.
- Complete restructuring. The campaign setup was rebuilt from the ground up, with a clean structure and the right conversion goals.
- Budget by ROAS. Ad spend was distributed strategically on return on ad spend, so every franc contributed to profitable lead generation.
- Continuous optimisation. Performance analytics and ongoing adjustments turned the rebuild into a scalable strategy.
- Handover and supervision. Management went back to the in-house team, with us supervising the accounts monthly and stepping in when needed.
The results
- 400 percent increase in conversions.
- Profitable lead generation at scale.
- Undisclosed but significant revenue growth for BHMS.
- An in-house team that runs the accounts itself, with a specialist on call.
What's next
We continue to serve as external consultant, collaborating with the BHMS in-house marketing team. We supervise the ad accounts on a fixed rhythm, act as backup during holidays and personnel changes, and keep the performance growing.
Quote
"Partnering with W+B Agency was a game changer for our lead generation strategy. Their expertise in data driven campaign optimisation transformed our digital marketing, leading to a significant increase in conversions and profitability. The strategic restructuring of our ad spend and campaign setup allowed us to scale effectively while maintaining efficiency. We value W+B Agency as a trusted external consultant and look forward to continued success with their ongoing support."
Services in this project: consulting for in-house teams, paid ads and tracking, lead generation for service businesses.
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