Project BHMS
Swiss Education Provider (Business, Hospitality & Culinary)
Summary
+400%
Conversions Google Ads
2
Years ongoing engagement
BHMS.ch sought the expertise of W+B Agency after an internal recommendation, facing a major decline in lead generation. Initially brought in to fix the issue, W+B Agency discovered that the campaign structure was deeply flawed, causing inefficiencies and poor conversions. Using a data-driven approach, W+B Agency restructured the campaign and optimized ad spend, focusing on Return on Ad Spend (ROAS). This led to a strategic allocation of resources that significantly improved performance. The results were impressive, with a 400%+ increase in conversions, scalable profitable lead generation, and notable revenue growth for BHMS. W+B Agency continues to provide ongoing support, collaborating with BHMS’s in-house team to ensure sustained performance and continued success.
The Challenge
BHMS approached W+B Agency after an internal employee—formerly with the renowned Zurich-based agency WebRepublic—recommended our expertise. The primary issue was a significant decline in lead generation, and we were initially brought in as "firefighters" to restore performance. However, upon analysis, we discovered that the campaign structure was flawed from the ground up, leading to inefficiencies in ad spend and poor conversion rates.The Approach
W+B Agency took a data-driven approach, completely restructuring the campaign setup and optimizing ad allocation. Ad spend was strategically distributed based on ROAS (Return on Ad Spend), ensuring that every dollar spent contributed to profitable lead generation. By leveraging performance analytics and continuous optimizations, we created a more effective and scalable strategy.
The Results
The impact was substantial:
- 400% increase in conversions
- Profitable lead generation at scale
- Undisclosed but significant revenue growth for BHMS
What's Next
W+B Agency continues to serve as an external consultant, collaborating with the BHMS in-house marketing team. We provide ongoing supervision of their ad accounts, ensuring sustained performance and continuous growth."Partnering with W+B Agency was a game-changer for our lead generation strategy. Their expertise in data-driven campaign optimization transformed our digital marketing efforts, leading to a significant increase in conversions and profitability. The strategic restructuring of our ad spend and campaign setup allowed us to scale effectively while maintaining efficiency. We value W+B Agency as a trusted external consultant and look forward to continued success with their ongoing support.
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