Case study, Amazon seller, watersports
BoardDiscount: Two Years as the Amazon Bestseller
A paddleboard brand that wanted to win on Amazon.de during the biggest watersports boom in years. We ran the paid search, kept the advertising cost of sales in check and pushed the products to number one in their category, where they stayed for two seasons.
Annual revenue on Amazon
7 figures
at the peak of the paddleboard trend
Bestseller badge
No. 1
in inflatable paddleboards, held for two years
Years scaling
2
through the height of the market
Channel
Amazon
paid search, managed on ACoS
BoardDiscount partnered with us in 2021 to grow its sales on Amazon.de. With a focus on Amazon advertising optimisation and efficient management of ACoS, the advertising cost of sales, the company achieved bestseller status in the inflatable paddleboard category for two years. During the peak of the watersports trend BoardDiscount saw a significant boost in revenue. After the trend subsided the company ceased operations, having successfully capitalised on the market boom.
The challenge
- Selling on Amazon required more than listing products: it demanded a data driven advertising strategy.
- The key challenge was Amazon's paid search system, where ACoS decides how efficiently the ad budget is spent.
- BoardDiscount needed an optimised approach to maximise sales and profitability in a highly competitive market.
The approach
- Free strategy call. We discussed the business goals, audited the current setup and identified the areas for improvement. The result was an action plan with a quote.
- Amazon advertising strategy. Paid search campaigns on Amazon.de launched and optimised to improve visibility and drive sales.
- ACoS management. Cost efficient ad spending that kept the campaigns profitable while revenue scaled.
- Category domination. High performance advertising tactics pushed the inflatable paddleboards to bestseller status.
The results
- Two years as a non stop bestseller in the inflatable paddleboards category.
- Peak sales performance during the height of the paddleboarding trend.
- High revenue generation throughout the product's market hype.
What's next
After the peak of the paddleboarding trend BoardDiscount ceased operations, having maximised its sales during the market boom. We continue to help other ecommerce brands achieve similar success on Amazon through strategic advertising and data driven growth.
Quote
"Partnering with W+B Agency was a pivotal moment for our growth on Amazon.de. Their expertise in Amazon advertising and ACoS management helped us scale our sales, achieving bestseller status in the inflatable paddleboards category for two consecutive years. W+B's strategic approach to advertising allowed us to maximise our potential during the hype, and we are grateful for their support in helping us reach new heights."
Services in this project: paid ads and tracking, services for online shops.
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