Project BoardDiscount
Amazon Seller
Summary
7-digit+
Annual Revenue Amazon
2
Years scaling
BoardDiscount partnered with W+B Agency in 2021 to grow its sales on Amazon.de. With a focus on Amazon advertising optimization and managing ACoS efficiently, the company achieved bestseller status in the inflatable paddleboard category for two years. During the peak of the watersports trend, BoardDiscount saw a significant boost in revenue. However, after the trend subsided, the company ceased operations, having successfully capitalized on the market boom.
The Challenge
In 2021, BoardDiscount sought W+B Agency’s expertise to grow its sales on Amazon.de. Selling on Amazon required more than just listing products—it demanded a data-driven advertising strategy. The key challenge was navigating Amazon’s paid search system, where ACoS (Advertising Cost of Sales) plays a crucial role in ad spending efficiency. BoardDiscount needed an optimized approach to maximize sales and profitability in a highly competitive market.The Approach
- Free strategy call to discuss business goals, audit current setup, and identify areas for improvement. Created an action plan with a quote.
- Amazon Advertising Strategy: Launched and optimized
- Amazon.de paid search campaigns to improve visibility and drive sales.
- ACoS Management: Focused on cost-efficient ad spending, ensuring profitability while scaling revenue.
- Category Domination: Leveraged high-performance advertising tactics to push inflatable paddleboards to bestseller status.
The Results
🏆 2 Years as a Non-Stop Bestseller in the Inflatable Paddleboards category.
🚀 Peak Sales Performance during the height of the paddleboarding trend.
💰 High Revenue Generation throughout the product’s market hype
What's Next
After the peak of the paddleboarding trend, BoardDiscount ceased operations, having successfully maximized sales during the market boom. W+B Agency continues to help other e-commerce brands achieve similar success on Amazon through strategic advertising and data-driven growth tactics."Partnering with W+B Agency was a pivotal moment for our growth on Amazon.de. Their expertise in Amazon advertising and ACoS management helped us scale our sales, achieving bestseller status in the inflatable paddleboards category for two consecutive years. During the peak of the watersports trend, we saw a significant boost in revenue. W+B’s strategic approach to advertising allowed us to maximize our potential during the hype, and we are grateful for their support in helping us reach new heights.
7
Digit Annual Revenue on Amazon.de
2
Scaling
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