Case study, Swiss education provider, applied sciences
BVS Business School: 300 Percent More Enquiries From Prospective Students
A broad range of programmes, from management to logistics, and the challenge of reaching the right prospective student for each. Precise targeting and clear messaging across digital channels tripled the conversions and lifted enrolments.
Conversions from Google Ads
+300%
student enquiries measured as conversions
Years of engagement
4
since December 2020
Programme areas
7
management, leadership, marketing, sales, HR, finance and logistics
Google Premier Partner
Top 3%
of all Google partner agencies
BVS Business School partnered with us to improve its visibility and attract prospective students to its wide range of educational programmes. With a tailored, data driven marketing strategy focused on precise targeting and effective messaging across digital channels, conversions rose by 300 percent, with significantly more student enquiries and enrolments. We continue to support BVS in optimising its digital presence for sustained growth.
The challenge
- BVS needed to raise its visibility and attract prospective students to a diverse range of programmes.
- The offering spans management, leadership, marketing, sales, human resources, finance and logistics, each with its own audience.
- A strategic approach was needed to connect with the right people and communicate the value of each programme.
The approach
- Understanding the offer. We worked closely with BVS to understand each programme and the students it is for.
- Tailored campaigns. Targeted campaigns that highlighted the specialised programmes and personalised learning opportunities.
- Digital channel optimisation. Data driven insights to make sure the right message reached the right audience at the right time.
- Continuous refinement. Ongoing optimisation of targeting and messaging as the data came in.
The results
- A 300 percent increase in conversions through precise targeting and effective messaging.
- Prospective students became more aware of the educational paths BVS offers.
- Greater engagement, stronger connections and a substantial boost in enrolments.
What's next
We continue to support BVS by optimising its digital presence and refining the campaign strategy, so the school stays at the forefront of higher education marketing and keeps attracting students who want to advance their careers through specialised education.
Quote
"Working with W+B Agency has been a transformative experience for us. Their targeted, data driven approach significantly increased our visibility and resulted in a 300 percent growth in conversions. Through their expertise we have been able to better connect with prospective students and showcase the value of our diverse programmes. We look forward to continuing our collaboration."
Services in this project: lead generation for service businesses, paid ads and tracking.
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