Case study, Swiss notary and law firm
Nievergelt and Stoehr: From a Regional Firm to an International Practice
A law firm that wanted more clients, first in its own region and then abroad. Six years of high quality lead generation later, conversions are up 200 percent and still climbing, and the firm has opened a second office in Lucerne.
Conversions from Google Ads
+200%
and the upward trend continues
Years of engagement
6
since 2019
Offices
2
a new office in Lucerne opened during the engagement
Markets
International
scaled from regional to global targeting
Since partnering with us in 2019, Nievergelt and Stoehr has expanded from a regional Swiss law firm to an internationally recognised practice. Through high quality lead generation, both locally and globally, the firm has grown significantly, including the opening of a new office in Lucerne. Conversions grew by 200 percent, with the upward trend continuing. Our data driven approach and strategic scaling played a key role in those results.
The challenge
- The firm wanted to expand its reach and attract new leads and clients.
- The initial focus was on clients within Switzerland, particularly in the local region.
- The challenge was to scale from regional to international markets while keeping the leads high quality, in Switzerland and abroad.
The approach
- Regional first. A targeted strategy focused on high quality leads in the domestic market.
- Scaling internationally. As the firm grew, the targeting expanded to reach potential clients in global markets.
- High impact digital channels. Campaigns built on the channels where legal clients actually search.
- Data driven optimisation. Continuous refinement so that every lead stayed relevant and qualified.
The results
- A significant increase in clients, locally and internationally.
- A new office in Lucerne, a clear sign of the firm's growth.
- Conversions up 200 percent, with the trend still rising.
- A global presence for the firm, built on high quality leads.
What's next
We continue to support Nievergelt and Stoehr by optimising the marketing strategy to further scale the international presence, making sure the firm keeps a steady stream of high quality leads and clients as it grows.
Quote
"Partnering with W+B Agency has been instrumental in our growth. Since 2019 their expertise in scaling our marketing has helped us expand from a regional Swiss firm to an international one. Their focus on high quality leads has been key to our success, and we are thrilled with the results. Thanks to W+B we now have a strong global presence, and we look forward to continued success together."
Services in this project: lead generation for service businesses, paid ads and tracking.
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