Project Flughafen-Zuerich
Swiss Airport Parking & Services
Summary
+400%
Conversions Google Ads
5
Years ongoing engagement
Flughafen Zürich approached W+B Agency to manage Google Tag Manager (GTM) and consolidate their accounts. By optimizing data management and digital analytics, we were able to streamline their marketing efforts and focus on conversion optimization for online parking reservations. This resulted in an impressive 400% increase in online parking reservations, with conversions continuing to grow steadily. Over the past 5 years, W+B Agency has helped Flughafen Zürich maximize their marketing potential, improving both efficiency and results.
The Challenge
Flughafen Zürich approached W+B Agency initially to manage Google Tag Manager (GTM). Upon further assessment, it became clear that their accounts were not consolidated, which was hindering their ability to effectively track and optimize campaigns. The challenge was to consolidate all accounts, optimize data management, and drive high-quality leads to improve conversions for the airport’s digital marketing efforts.The Approach
W+B Agency worked to consolidate all of Flughafen Zürich’s accounts into a unified structure. We focused on improving data management, ensuring seamless integration across platforms, and optimizing digital analytics for more precise tracking. Additionally, we fine-tuned the accounts with a focus on conversion optimization, targeting qualified leads and relevant customers to ensure better ROI.
The Results
The consolidation and optimization efforts resulted in a 400% increase in conversions, with this upward trend continuing consistently. Flughafen Zürich benefited from a more efficient marketing strategy, with better-targeted leads and more streamlined processes, significantly improving the overall performance of their campaigns over the past 5 years.
What's Next
W+B Agency will continue to support Flughafen Zürich by ensuring that their accounts remain optimized, driving high-quality leads and maintaining a steady growth in conversions. As the airport continues to grow its digital presence, we’ll help adapt and scale the marketing efforts to meet evolving business needs and further enhance their success."Partnering with W+B Agency has been a key factor in the success of our digital marketing strategy. Since the consolidation of our accounts and the optimization of our campaigns, we’ve seen a remarkable 400% increase in conversions, with consistent growth. Their expertise in data management, digital analytics, and conversion optimization has helped us achieve better results and more qualified leads. We look forward to continuing this successful collaboration to keep driving growth and efficiency in our marketing efforts
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