Case study, Swiss airport, parking and services
Flughafen Zürich: 400 Percent More Online Parking Reservations
The airport came to us for Google Tag Manager. What we found were accounts that had never been consolidated, which made it impossible to track and optimise properly. Five years later, the accounts are one structure, the data is clean, and online parking reservations have quadrupled.
Online parking reservations
+400%
and conversions keep growing steadily
Years of engagement
5
from Tag Manager to full account supervision
Account structure
1
consolidated from several unconnected accounts
Google Premier Partner
Top 3%
of all Google partner agencies
Flughafen Zürich approached us to manage Google Tag Manager and to consolidate its accounts. By optimising data management and digital analytics we streamlined the airport's marketing and focused it on conversion optimisation for online parking reservations. The result was an impressive increase in reservations, with conversions continuing to grow steadily. Over five years we have helped Flughafen Zürich get more out of its marketing, in efficiency and in results.
The challenge
- The initial brief was to manage Google Tag Manager.
- On closer assessment the accounts were not consolidated, which hindered effective tracking and optimisation.
- The task became to consolidate all accounts, optimise data management and drive high quality leads to improve conversions.
The approach
- Consolidation. All of Flughafen Zürich's accounts brought into one unified structure.
- Data management. Seamless integration across platforms and digital analytics optimised for precise tracking.
- Conversion optimisation. The accounts fine tuned toward qualified leads and relevant customers, for a better return on investment.
- Ongoing supervision. The structure kept clean and the campaigns adapted as the airport's digital presence grows.
The results
- A 400 percent increase in online parking reservations, with the upward trend continuing consistently.
- A more efficient marketing strategy with better targeted leads and streamlined processes.
- Campaign performance significantly improved over the past five years.
What's next
We continue to support Flughafen Zürich by keeping the accounts optimised, driving high quality leads and maintaining steady growth in conversions. As the airport expands its digital presence, we adapt and scale the marketing to meet evolving business needs.
Quote
"Partnering with W+B Agency has been a key factor in the success of our digital marketing strategy. Since the consolidation of our accounts and the optimisation of our campaigns we have seen a remarkable increase in conversions, with consistent growth. Their expertise in data management, digital analytics and conversion optimisation has helped us achieve better results and more qualified leads. We look forward to continuing this successful collaboration."
Services in this project: lead generation for service businesses, paid ads and tracking, custom technical solutions.
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