Project Pinkvanille
Swiss Webshop Kids Clothing
Summary
+250%
Revenue Google
+200%
ROAS
5
Years ongoing engagement
A kids' clothing webshop, Pinkvanille.ch, partnered with W+B Agency to improve conversion tracking, Google Analytics setup, and ad performance. Through data-driven campaign optimization, strategic consulting, and product expansion based on customer feedback, revenue and profit increased significantly. The introduction of Performance Max (PMax) in 2022 unlocked further growth opportunities. With a strong foundation in place, W+B continues to drive paid advertising, brand growth, and further optimizations to scale the business beyond its success since 2020.
The Challenge
A kids' clothing webshop needed better conversion tracking, a proper Google Analytics (GA) setup, and optimized advertising to drive more revenue and profit. Without accurate measurement, scaling efficiently was a challenge.
The Approach
- Enhanced tracking & measurement – Improved conversion tracking and properly configured Google Analytics.
- Optimized Google Ads campaigns – Focused on increasing revenue while maintaining profitability.
- Strategic consulting & growth planning – Provided expert guidance to refine marketing efforts.
- Expanded product range – Advised on assortment expansion based on real customer feedback.
- Leveraged Performance Max (PMax) – Introduced PMax in 2022, unlocking new opportunities for growth.
The Results
- +250% Revenue Growth on Google Ads, while consistently meeting target ROAS.
- Higher revenue and profit through data-driven campaign optimizations.
- More accurate measurement, enabling smarter decision-making.
- Expanded product offering, increasing customer engagement and sales.
What's Next
- The webshop is eager to build on this success, with W+B Agency continuing to lead paid advertising strategies, brand growth, and further optimizations to scale even further. Since partnering with W+B in 2020, the business has grown steadily, and the next phase aims to push performance to new heights.
"Partnering with W+B Agency has been instrumental in scaling our business. Their expertise in conversion tracking, Google Ads optimization, and strategic consulting has helped us drive more revenue and profit while expanding our product range based on real customer insights. The introduction of Performance Max in 2022 opened new growth opportunities, and with W+B’s continued support, we are excited to take our brand to the next level.
250
Revenue from Google Ads increased by 250%. Comparing 2025 when W+B Agency took over the account versus 2022.
200
ROAS grew 200% during the engagement and were also kept during revenue growth.
5
Years ongoing engagement
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