Case study, Swiss webshop, kids fashion
Pinkvanille.ch: Five Years of Steady Growth From a Flat Line
A kids' clothing webshop that could not scale because it could not measure. We fixed the tracking and the analytics, optimised the campaigns for profit, advised on the range, and used Performance Max the moment it arrived. Revenue from Google Ads is up 250 percent since.
Revenue from Google Ads
+250%
while consistently meeting target ROAS
Return on ad spend
+200%
grown during the engagement and kept while scaling
Years of engagement
5
since January 2020
Performance Max since
2022
introduced the year it launched
Pinkvanille.ch, a kids' clothing webshop, partnered with us to improve its conversion tracking, its Google Analytics setup and its ad performance. Through data driven campaign optimisation, strategic consulting and a product expansion based on real customer feedback, revenue and profit increased significantly. The introduction of Performance Max in 2022 unlocked further growth. With a strong foundation in place, we continue to drive paid advertising, brand growth and further optimisation to scale the business beyond its success since 2020.
The challenge
- The shop needed better conversion tracking and a proper Google Analytics setup.
- The advertising had to drive more revenue and more profit, not only more traffic.
- Without accurate measurement, scaling efficiently was not possible.
The approach
- Tracking and measurement. Conversion tracking improved and Google Analytics configured properly, so every decision after that rested on real numbers.
- Optimised Google Ads campaigns. Focused on increasing revenue while maintaining profitability.
- Strategic consulting and growth planning. Expert guidance to refine the marketing as the shop grew.
- Expanded product range. Advice on assortment expansion based on real customer feedback.
- Performance Max. Introduced in 2022, unlocking new growth opportunities.
The results
- 250 percent revenue growth on Google Ads while consistently meeting target ROAS.
- Higher revenue and profit through data driven campaign optimisation.
- More accurate measurement, enabling smarter decisions.
- An expanded product range, increasing customer engagement and sales.
What's next
The webshop is building on this success with us continuing to lead the paid advertising strategy, brand growth and further optimisation. Since 2020 the business has grown steadily, and the next phase aims to push performance further still.
Quote
"Partnering with W+B Agency has been instrumental in scaling our business. Their expertise in conversion tracking, Google Ads optimisation and strategic consulting has helped us drive more revenue and profit while expanding our product range based on real customer insights. The introduction of Performance Max in 2022 opened new growth opportunities, and with W+B's continued support we are excited to take our brand to the next level."
Services in this project: paid ads and tracking, services for online shops, strategy and consulting.
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