Okay why?
Many companies – law firms, private clinics, tax advisors, fitness studios, it doesn’t matter – lose potential clients every single month. Not because their service is bad. But because visitors of their website leave without a trace.
And that trace can actually be created.
When a visitor on your site accepts the 'cookie', a small technical identifier is stored.
This allows Google &Co. to recognize the visitor on other sites, like a news-website, and there show them your ad, and a click on it brings them back to your site.
The chances that they will now email or call you is much bigger. In general it takes more then one website visit to actually call or email you to inquire about your service.
Companies that don’t use their data leave measurable revenue on the table.
Example: One law firm we assist now gets 7–12 new inquiries per month purely from remarketing. View the use-case. Link
We are in the phonebook, they can call us, we don't need this
Understood, but that is becoming more and more a thing of the past as the go-to way to get new customers for your services. Just as people search online for new a new car and read reviews or ask ChatGPT, they will more and more use the same technique to find services, also yours.
I am busy and have no time for this
Setting this up is called setting-up tracking and remarketing with Google Ads. Such a thing would be:
- a 'small' one-off assignment you would give an agency like Wolf+Baer
- that doesn't break the bank.
- Expect to have a minor ads-budget around a few hundred dollars a month to start with.
- Basically not gonna a lot of your time, you hire the nr. 1 Swiss specialist to do it.
You will own the Google account but we do the work for you, consider Wolf+Baer your technical/marketing-arm.
And if you want to expand online-marketing after your initial succes we are there for you, just as we are there for you when you want to shut it off. This is literally one-click.
Wait, you want me to pay for ads on Google? People don't like ads!
True, but they work.
97–98% of all website visitors leave the site without making contact (Source: AdRoll).
In contrast, people who see a remarketing ad are up to 70% more likely to actually submit an inquiry (Source: MailChimp).
This is monthly cash out for ads. How do I earn it back?
We can measure for you how many new customers each month you get out of the ads.
So we can also calculate how profitable it is for you to pay for ads. See the example below.
This is what marketeers call ROAS = Return On Ad Spend.
And we can also automize and scale you up as long as we stay within your desired target ROAS. That is how winning businesses grow with ads.
I need a new Website first- No you probably don't
Many companies say: “We need a new website first.”
In 9 out of 10 cases the answer is:No, you don’t. For tracking, ads and remarketing one thing matters:that something is measurable, not how nice the page looks.
Is this actually legal? Yes it is.
When the visitor acceptes 'cookies' then the website is allowed to store a small technical identifier. The identifier allows Google to recognize the same browser again later — no matter whether the person arrived via Google Ads, via organic search, via a recommendation or directly.
Important: Google does not receive personal data, It’s not about a person, but an anonymous browser profile, It has nothing to do with getting an IP-address. The profile only says: “This browser was here before and showed interest.” And that’s what makes remarketing possible.
Explain it again in a flowchart
Flowchart someone visits your Site
Why People Hate Advertising and don't like 'being tracked' – But Why It Still Works
Yes, true: nobody likes ads, nobody likes cookies, nobody clicks banners on purpose
But:
Cookies -> get accepted
Remarketing feels “pushy” → still extremely effective.
Ads get ignored → still work
Digital advertising works like a shop window: After the third time, it becomes interesting.
Google Ads is expensive
The truth is: Google Ads + clean tracking + remarketing is one of the cheapest and most effective ways to win new clients.
And the remarketing part setup is a small job. You don’t need to reach everyone. You only need to reach the right ones — again. This is different then 'just run Google Ads'. It's much more precisely targeted. They where already once on your site, they might just need the extra push. And that's what you can give them.
Example costs Google Ads Remarketing
Let’s take a tax advisor who had remarketing set up by an agency.
In one month:
He paid CHF 200.– for remarketing ads to Google.
These ads generated 100 clicks back to his website.
Out of those 100 visitors, 13 contacted him (either by phone or via the contact form).
Out of those 13 inquiries, 5 became paying clients.
If the average revenue per new client is CHF 800, then:
5 × 800 = CHF 4,000 revenue was generated from CHF 200 in ad spend.
This gives a Cost per Acquisition (CPA) of:
CHF 200 / 5 new clients = CHF 40 per new client
In other words: he pays CHF 40 to win a client who brings in CHF 800.
The problem in detail
Most visitors don’t make contact the first time. That’s true across all industries.
People compare, think, save pages, return later, forget, see 20 other providers and finally decide “from the gut”
What does this mean?If you rely only on the first visit, you lose almost everyone who was actually interested.
And here’s the important part: Google Ads solves exactly this problem — but only together with tracking and remarketing
The Three Steps to Fix This Immediately
Step 1: Connect the Website Technically
Contact Wolf+Baer.
We connect Google Analytics and Google Ads properly. No relaunch. No new website. Setup is quick.
Step 2: Identify the Visitors Who Show Interest
We measure all signals: clicking the phone number, opening the address, visiting the contact page, reading “About Us”, returning a second time. These micro-signals are reported to Google which now knows exactly who to show which ad and how many times.
Show me a real world example with numbers
Conclusion
Most companies don’t “lose” clients — they lose opportunities they don’t even notice.
Google Ads + tracking + remarketing is: inexpensive, effective, data-based, fair, legal and essential today
Companies that don’t use their data leave measurable revenue on the table.
If you want
We can check your website briefly: whether tracking is active, whether key signals are measured and whether remarketing is possible
Free and non-binding.Setting it up afterwards would be a small project.