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URL: schweizversand.ch
Type: E-Commerce (Ecwid)
Business Model: B2C
Industry: Outdoor, Sport, Garden, Home
Country: Switzerland
Key Focus: Scaling digital marketing, improving ad performance

Schweizversand: A 333% Revenue Growth Success Story

The Challenge

By mid-2024, Schweizversand faced significant hurdles. Despite steady offline sales, their e-commerce potential remained underutilized. The Google Ads campaigns underperformed due to insufficient communication and poor optimization strategies. Conversion rates suffered from an outdated website and distracting pop-ups offering discount codes, negatively affecting profitability. Tight budgets further restricted growth, leaving much of their market potential untapped.

To meet the goals of increasing revenue and profitability, Schweizversand needed expert guidance to transform their e-commerce strategy.

The Approach

Wolf+Bär took over the Google Ads account in June 2024 and immediately began a systematic overhaul.

• Google Ads Overhaul:
  The campaigns were rebuilt from the ground up, focusing on segmentation, targeting, and ROAS optimization.

• Website Enhancements:
  Critical website improvements were identified and implemented to create a smoother user experience and boost conversion rates.

• Strategic Budget Allocation:
  Budgets were strategically increased, enabling Schweizversand to reach a larger audience without compromising profitability.

• Proactive Communication:
  Regular meetings and collaborative planning sessions ensured a clear alignment between Schweizversand’s goals and Wolf+Bär’s strategies.

• Elimination of Ineffective Practices:
  The discount pop-up was removed, immediately improving profitability.

The Results

Within two months of taking over the account, Wolf+Bär delivered transformative results:

• +333% Year-over-Year Revenue Growth (August 2024 vs. August 2023)
• ROAS Doubled
• A Strong Foundation for Long-Term Growth

These changes revitalized Schweizversand’s e-commerce presence, turning it into a profitable and scalable operation.

What’s Next

Schweizversand is set to continue its upward trajectory with the following initiatives:

• Expanding Campaign Strategies:
  Exploring new advertising platforms like social media and integrating advanced remarketing strategies to capture untapped audiences.

• Investing in Customer Experience:
  Introducing features such as personalized product recommendations, faster checkout processes, and improved mobile usability.

• Test new marketing options: such as Local Inventory Ads to drive sales to their offline store.

Wolf+Bär will remain a trusted partner, driving Schweizversand’s growth and ensuring they stay competitive in the evolving e-commerce landscape.