Project Schweizversand
Swiss webshop Home & Deco
Summary
+333%
Revenue Google
+156%
Revenue META
+200%
ROAS
4
Months scale
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This Swiss Home & Deco retailer, already a strong player in B2B, aimed to scale their B2C webshop Schweizversand.ch (Ecwid software) but faced dissatisfaction with their previous agency. After switching to W+B Agency in May 2024, the webshop achieved remarkable results within just 4 months. Not only did revenue grew, but also profitability doubled. Inspired by this success, the retailer is now embracing advanced marketing strategies to further expand their B2C presence together with the W+B Agency.
The Challenge
Schweizversand.ch faced several challenges:
- Poorly optimized Google and META Ads accounts
- A low-converting website
- Limited budgets
- Discount pop-ups impacting net profitability
Despite these hurdles, their goal was to increase both sales and profitability.
The Approach
- Free strategy call in which we discussed the business and goals. Conducted an audit of the current set-up & results versus its potential. Identified areas for improvement. As a result, an action plan and a quote was set.
- Google + META Ads campaigns were restructured and optimized. Target ROAS was set higher at the client’s request.
- W+B Agency created a prioritized to-do list focused on improving the webshop's conversions (CRO), which was executed by the client.
- All coupon discount codes were removed to enhance net profitability.
- Proactive meetings were held to explore additional growth opportunities.
The Results
In just four months, Wolf+Bär Agency delivered exceptional results. Not only did revenue grow, but profitability also saw significant improvements. The client approved an increased budget moving forward, contingent on meeting target ROAS. These changes transformed Schweizversand’s e-commerce into a profitable and scalable business.
What's Next
Schweizversand is eager to build on this success, with W+B Agency leading future initiatives, including paid ads management, strategic roadmap development, and technical solutions.
"The results speak for themselves. After switching to W+B Agency , we saw immediate improvements in our campaigns and profitability. Their hands-on experience and deep understanding of e-commerce challenges have been invaluable."
Revenue from Google Ads increased by 333% year-over-year (YoY) after W+B Agency took over the account, meaning it was 333% higher compared to the same period in the previous year.
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