Case study, Swiss webshop, home and decoration
Schweizversand.ch: 333 Percent More Revenue in Four Months
A strong B2B player wanted its B2C webshop to grow and was unhappy with its previous agency. Four months after switching to us, revenue from Google Ads was up 333 percent and profitability had doubled, on a limited budget and without a single discount code.
Revenue from Google Ads
+333%
year over year after the takeover
Revenue from Meta Ads
+156%
year over year after the takeover
Return on ad spend
+200%
profitability doubled while revenue grew
Months to scale
4
from takeover to these numbers
This Swiss home and decoration retailer, already strong in B2B, wanted to scale its B2C webshop Schweizversand.ch, which runs on Ecwid, but was dissatisfied with its previous agency. After switching to us in May 2024 the webshop achieved remarkable results within four months: revenue grew and profitability doubled. Inspired by that, the retailer is now embracing advanced marketing strategies to expand its B2C presence further with us.
The challenge
- Poorly optimised Google and Meta Ads accounts.
- A low converting website.
- Limited budgets.
- Discount pop ups eating into net profitability.
Despite those hurdles, the goal was to increase both sales and profitability.
The approach
- Free strategy call. We discussed the business and its goals, audited the current setup and results against their potential, and identified the areas for improvement. The result was an action plan and a quote.
- Campaigns restructured. Google and Meta Ads campaigns were rebuilt and optimised. The target ROAS was set higher at the client's request.
- CRO to do list. We wrote a prioritised list for improving the webshop's conversion rate, which the client executed.
- Discount codes removed. All coupon codes were taken out to lift net profitability.
- Proactive meetings. Regular sessions to explore further growth opportunities.
The results
- Revenue from Google Ads up 333 percent and from Meta Ads up 156 percent, year over year.
- Profitability doubled: the ROAS grew 200 percent while revenue scaled.
- The client approved an increased budget going forward, contingent on meeting the target ROAS.
- Schweizversand's ecommerce turned into a profitable and scalable business within four months.
What's next
Schweizversand is building on this success with us leading the next initiatives: paid ads management, a strategic roadmap and the technical solutions behind it.
Quote
"The results speak for themselves. After switching to W+B Agency we saw immediate improvements in our campaigns and profitability. Their hands on experience and deep understanding of ecommerce challenges have been invaluable."
Services in this project: paid ads and tracking, services for online shops, strategy and consulting.
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