Some problems have no plugin. A feed that has to stay in sync with a supplier, a cron job nobody watches, a checkout that fails for one payment method on one browser. We write the code, automate the checks and stay on call when something breaks at the wrong moment.
The figures come from the projects linked on this page.
The problems that cost more than any campaign setting
A shop can have a perfect ad account and still lose money every day, because something in the plumbing is broken and nobody has noticed yet.
We get called for things like these
A product feed that silently stops updating, so ads run on prices that are no longer true.
A supplier integration that drops orders or stock levels once a week.
Payment failures for one gateway, one country or one device, invisible in the averages.
A hacked install, a plugin conflict after an update, or a server error at peak season.
None of these show up in a marketing dashboard until the revenue is already gone. Our answer is code where it is needed, and automated checks so the next one is caught before it costs sales.
What we build
Three kinds of technical work
Automations that keep critical functions running, custom solutions where no plugin exists, and troubleshooting when something is already on fire.
Our team resolves server errors, payment failures, security issues and plugin or theme conflicts, keeping your store secure and running smoothly.
Server errors, timeouts and speed problems
Payment gateway failures and checkout bugs
Security incidents, cleanup and hardening afterwards
Plugin and theme conflicts after updates
Hosting, security and hacking recovery for NorthCoast Keyless over six years of growth.
Learn more
The platforms this work runs on.
How technical work starts
Describe the problem. A call or an email with what is failing, how often and what it costs you. We can usually tell quickly whether it is a quick fix or a build.
Diagnosis and estimate. We look at the system, find the cause and quote the work. For monitoring we propose which checks matter for your business.
Fix or build. The code is written, tested against your live data and documented, so your own team can keep it running.
Monitor. Automated checks stay on, and we stay reachable for the next thing that breaks at the wrong moment.
Project in focus
Surfdeal.ch
We optimised Surfdeal's watersports ecommerce operation with a setup designed for strong summer seasonality. Daily automated checks on business critical operations keep the data flowing between supplier, webshop and Merchant Center, so more than 100,000 products stay updated and live every day. Sales rose 272 percent in the first year and have kept growing since.
Do we have to be a marketing client to get technical help?
No. Some clients come to us only for the technical side, because their agency does not touch code and their developer does not touch ads. That said, the combination is where the value is: we fix the feed and we know what the fix does to the campaigns.
Which platforms do you work on?
WooCommerce and WordPress most deeply, because we build a plugin used by 50,000 shops there. We also work on Shopware, Shopify and Magento, and on the Google side: Merchant Center, Google Ads scripts and GA4.
Can you take over hosting and security?
Yes, where it makes sense. For NorthCoast Keyless we have handled hosting, security and hacking recovery alongside the ads for six years. We prefer to work with your existing hosting partner when there is one.
How do you charge for this?
Fixes and builds are quoted after the diagnosis, so you know the cost before we start. Monitoring is a small monthly amount that depends on how many checks run. Nothing is billed without your approval.
What if the problem turns out to be in the ads, not the code?
Then you are talking to the right people anyway. Most of our technical work starts from a symptom in the ad account, and we are a Google Premier Partner as well as developers.
