Paid ads and tracking

The Google Ads Agency That Optimises on Your Margin

Google Ads is complex and every setting matters. We get the measurement right first, then run the campaigns, because an account optimising on wrong numbers spends your budget confidently in the wrong place.

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Google Premier Partner

Top 3%

of all Google partner agencies

Shops on our software

50,000

measure their conversions with it every day

Ad platforms we run

8

Google, Meta, TikTok, Reddit, Bing, LinkedIn, Amazon, Taboola

Google reviews

5/5

stars for our marketing services

Verified on our Google Partner profile and on the WordPress plugin directory.

Where ad budgets usually leak

Sound familiar?

  • The conversions in Google Ads and the orders in your shop are two different numbers.
  • Performance Max is a black box and nobody can say what it actually sells.
  • The account chases revenue while your best margin products get the least budget.
  • You are spending more every month for the same result, and nobody can explain why.

None of that is a creativity problem. It is a measurement problem, and it is fixable.

What we run

From the tracking layer up to the last channel

We take the whole paid side, or just the part you cannot cover yourself. Either way, the order is always the same: measure, then spend.

Always the first step

Accurate measurement

We are experts in conversion tracking on any platform, because we write the software that does it.

  • Server side and browser side tracking that survives consent banners and ad blockers
  • Enhanced conversions, consent mode and the Merchant Center feed, all lined up
  • Order values checked against your shop, not taken on trust
  • A baseline you can compare against once we start optimising

We build the conversion tracking plugin that runs in over 50,000 shops.

Every campaign type

Your Google Ads account

Google Ads is complex and every setting matters for the result. We get it right and keep you informed at every step.

  • Search, Shopping, Performance Max, Demand Gen and remarketing
  • Product feeds, promotions and Merchant Center problems
  • Bidding on target ROAS or target CPA, tied to your real margin
  • Free Google programmes that most advertisers miss

A Swiss Google Premier Partner, the top 3 percent of partner agencies.

When the strategy calls for it

Cross platform advertising

Google is rarely the whole picture. We add the channels that fit your business and drop the ones that do not.

  • Meta, TikTok, Reddit, Bing, LinkedIn, Amazon and Taboola
  • YouTube for reach that Search cannot buy
  • One measurement setup behind all of them, so the numbers stay comparable
  • An honest answer when a channel is not worth your money

Eight platforms, run by the same team that runs your Google account.

Local knowledge

Selling in Switzerland

The Swiss market has its own prices, its own logistics and its own competitors. We know them, and we use that when you enter or expand here.

  • Market entry for foreign brands
  • Local inventory ads and Swiss specific promotions
  • Language, currency and delivery expectations handled properly
  • A realistic view of what this market can carry

A Zurich team that sells into this market every day.

A second revenue line

A B2C channel next to your B2B

Many B2B companies are sitting on a consumer channel they never opened. Sometimes that is where the fastest growth is.

  • An honest assessment of whether the channel is worth opening
  • The shop, the feed and the tracking set up from scratch
  • Campaigns that do not cannibalise your trade customers
  • Kept separate in the reporting, so you can judge it on its own

You would not be the first client whose B2C shop we scaled significantly.

You always know where you stand

Reporting you can act on

Reporting is not a formality. It is how you decide whether to put more money in next month.

  • Live dashboards you can open any day of the month
  • Profit and margin in the report, not only revenue and ROAS
  • Regular calls where we explain what changed and why
  • Bad news early rather than late

Real time dashboards and regular one on ones, not a monthly PDF.

Google Partner

Meta Business Partner

LinkedIn Ads

TikTok Ads

Reddit Ads

Taboola

YouTube Advertising

The platforms we are certified on and advertise across every day.

How a takeover runs

  1. Free strategy call. We look at the account against our benchmarks and tell you where the money is going, whether you hire us or not.
  2. Tracking first. We fix the measurement before we touch a budget, so every decision after this point rests on numbers we can defend.
  3. Rebuild and launch. Campaign structure, feeds and bidding, rebuilt around margin instead of revenue.
  4. Optimise and expand. Dashboards go live, we report in plain language, and we bring the next channel when the current one is solid.
The Schweizversand online shop for home and decoration products, shown on a laptop screen

Project in focus

Schweizversand.ch

Schweizversand, a Swiss ecommerce retailer, came to us with underperforming Google Ads campaigns and low conversion rates on an outdated website. We took over in May 2024. After four months, revenue was up 333 percent and the ROAS had doubled.

  • +333% revenue in four months
  • +200% return on ad spend
Read the full case study

Before you book

What clients ask us first

Short answers. The rest we can go through on a call.

We already have an agency. Is a second opinion worth it?

Usually yes, and sometimes the honest answer is that your account is in good shape. We say so when that is the case. Where we normally find money is in tracking accuracy, feed quality and campaigns that optimise on revenue instead of margin.

Do we have to give you the account?

No. Some clients hand the account over completely, others keep running it themselves and book us for supervision and sparring. Both work. See consulting for in-house teams.

How long before we see something?

Tracking work shows up within days, because you can see immediately whether the numbers finally agree with your shop. Campaign changes need a few weeks of data before the results are worth reading. Anyone promising a turnaround in a week is selling you something.

Why does a marketing agency write software?

Because tracking kept being wrong and no tool fixed it properly. Our conversion tracking plugin now runs in more than 50,000 shops, which gives us industry data no ordinary agency has and shows us every Google change weeks before it reaches the blogs.

Is there a minimum ad budget?

We do not publish a hard minimum, because a small budget with good margins can be more interesting than a big one without. The free strategy call tells both of us quickly whether the numbers work.