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- Swiss digital marketing agency for Google Ads, HubSpot and WooCommerce
Wolf+Bär is a Swiss digital marketing agency for strategy, paid ads, HubSpot, WooCommerce and custom technical solutions that grow your business.
- About us
Wolf+Bär is a Swiss digital marketing agency in Zurich, founded in 2013. Meet the team, our certifications and how we turn ad spend into profitable sales.
- An automated system for more customers
How to build a steady stream of customers: Google Ads that pay for themselves, visibility in ChatGPT and a tracking setup that shows what actually works.
- Book a free strategy call
Book a free 30 minute strategy call with Wolf+Bär. We audit your current setup, sketch a marketing plan and give you a price estimate, with no commitment.
- Consultant for in-house teams
Wolf+Bär consults for in-house marketing teams: strategy, technical solutions and supervision of the ad accounts, with cover when your own people are away.
- Contact Wolf+Bär
Contact Wolf+Bär, a Swiss digital marketing agency in Zurich, for a free strategy call about Google Ads, HubSpot, WooCommerce and custom solutions.
- CRO checklist for lead generation
The full conversion checklist for service websites, from the first three seconds to the enquiry form, with impact and effort on every point.
- CRO checklist for online shops
The full conversion checklist for online shops, from the first three seconds to the product page, with impact and effort on every point.
- Custom technical solutions
Wolf+Bär builds custom technical solutions: automations, plugin development, feed monitoring and troubleshooting that keep your shop running and scaling.
- Free Tools W+B
Free tools from Wolf+Bär: calculators for your Google Ads profit and your next hire, plus two conversion checklists you can work through online.
- Google Ads agency Switzerland
A Swiss Google Ads agency that fixes conversion tracking first, then runs Search, Shopping and Performance Max on the margin of each product.
- Google Ads Profit Calculator
Google reports a ROAS, not a profit. Put in your revenue, your margin and your ROAS, and see whether the ads half of your shop actually earns anything.
- Google Ads: agency, freelancer, employee or DIY?
Four ways to run Google Ads and one honest way to choose between them. Weigh what matters to you and see which route fits your business.
- HubSpot agency Switzerland
Wolf+Bär is a Swiss HubSpot agency for setup, integration and lead generation, with workflows that line marketing and sales up around one pipeline.
- Imprint
Legal notice for wolfundbaer.ch: company details, registered address and contact information for Wolf+Bär Agency GmbH in Zurich, Switzerland.
- Marketing strategy
Wolf+Bär builds tailored marketing plans for Swiss companies: profitability analysis, new growth opportunities and clear, real time reporting on results.
- More leads for service businesses
Wolf+Bär helps Swiss service businesses win more qualified leads: paid ads, micro conversion tracking and a CRM that follows every enquiry to its value.
- Our expertise
Strategy, paid ads, SEO and GEO, HubSpot, WooCommerce, custom code and support for in-house teams: the seven areas Wolf+Bär works in.
- Privacy policy
How Wolf+Bär handles personal data on wolfundbaer.ch: what we collect, which services process it, how long we keep it and the rights you have.
- Project Alpur AG
Wolf+Bär consolidated the Google Ads setup of Alpur AG, lifting conversion value by 34 percent year over year and improving ROAS by 20 to 30 percent.
- Project Armyshop
Wolf+Bär optimised Google Ads for Army-Shop.ch: a 276 percent revenue increase, a 200 percent higher ROAS, and a budget that now scales without a ceiling.
- Project Benedict
Wolf+Bär helped Benedict.ch grow revenue by 200 percent and Google Ads conversions by 400 percent with data driven lead generation and a HubSpot CRM.
- Project BHMS
Wolf+Bär lifted Google Ads conversions for BHMS.ch by 400 percent, turning a flawed campaign structure into scalable lead generation run in house.
- Project BoardDiscount
Wolf+Bär ran Amazon.de advertising for BoardDiscount, managing ACoS to reach and hold bestseller status in inflatable paddleboards for two years running.
- Project BVS
Wolf+Bär partnered with BVS Business School to raise its visibility: 300 percent more Google Ads conversions and more enrolments over four years.
- Project Flughafen Zürich
Wolf+Bär consolidated the Google Ads accounts of Flughafen Zürich and improved its data management, lifting online parking reservations by 400 percent.
- Project Nievergelt & Stoehr
Wolf+Bär grew conversions for Nievergelt and Stoehr by 200 percent with targeted Google Ads, taking a regional Swiss law firm international.
- Project NorthCoastKeyless.com
Wolf+Bär helped NorthCoastKeyless grow Google Ads revenue by 515 percent and ROAS by 200 percent with a profit first strategy and a custom plugin.
- Project overview
Thirteen projects with the numbers behind each one: webshops, lead generation and marketplace work by Wolf+Bär, a Swiss digital marketing agency in Zurich.
- Project Pinkvanille
Wolf+Bär helped Pinkvanille.ch increase Google Ads revenue by 250 percent and ROAS by 200 percent through accurate tracking and optimised campaigns.
- Project Schweizversand
Wolf+Bär helped Schweizversand.ch grow revenue by 333 percent and double its ROAS in four months with restructured Google and Meta Ads campaigns.
- Project Surfdeal
Wolf+Bär helped Surfdeal.ch grow revenue by 272 percent and ROAS by 225 percent through Google Ads, supplier automation and a migration to Shopware 6.
- Project Tilershub
Wolf+Bär grew revenue for The Tilers Hub with Google Automated Discounts, lifting gross profit by 107 percent and revenue by 101 percent across the range.
- SEO and GEO
Ranking in Google is no longer enough. Wolf+Bär makes sure your business is found in ChatGPT and other AI assistants too, with SEO and GEO together.
- Services for online shops
Google Ads, accurate conversion tracking, feeds and the technical work that keeps a shop scaling: what Wolf+Bär does for online shops that sell products.
- WooCommerce agency Switzerland
Wolf+Bär is a Swiss WooCommerce agency: Google Ads built for WooCommerce, tracking you can trust, and the technical fixes that keep a shop scaling.
- Brain Food
Practical thinking on Google Ads, HubSpot and ecommerce growth.
Articles
2026
- Google Ads Is Changing Target ROAS: What Does "Review Your Campaign Targets" Actually Mean?
- What Is ROAS and How Do You Calculate the Right Target ROAS?
- ChatGPT Ads: Worth It? How to Buy Them & Get Started
- How WooCommerce shops are used in credit card fraud
- How Small WooCommerce Shops Can Scale Without Risking Their Capital
- Marketplaces are buying your customers, use that
- Do not scale Meta Ads on reported ROAS alone
- AI Ads, ChatGPT & the Future of Search
- Can ChatGPT buy on my webshop and complete checkout by itself?
- Could My Business Slow Down Because It’s Not Found in ChatGPT and AI?
- Invisible revenue: the clients service businesses never see
2025
- Why Your Contact Form Isn’t Generating Business Leads
- The most dangerous Google Ads tracking trap in 2025
- Protect Your Brand / Web Name & Smart Bidding on Someone Else's
- Why Consider a VA from the Philippines?
- Why Free Tools on Your Website Can Be a Real Conversion Booster
- Cold Calling Done Right: What to Avoid, and What to Do Instead
- Still only Google Ads? Give Microsoft Ads a shot
- Write a buyer's guide for every main category in your shop
- Email from a Free HubSpot Account in 22 Minutes, Yes, Really
- What is a CRM, when to start, and how to start for free
- Full Redesign wolfundbaer.ch Website
- W+B Agency is a 2026 Google Premier Partner
- 5 Most Common Google Analytics Implementation Mistakes
- Add the Google Tag Manager to your website
- Automatic AdWords Website Phone Conversion Script
- Comparing Prices with Reverse Image Search
- Easy Drop Shadow for OS X
- Fix the empty price for variable products in WooCommerce
- Generic Keywords Remover Script
- Google Ads yourself, an employee, an agency or a freelancer?
- Google Dynamic Retargeting for WooCommerce
- Official HubSpot Solutions Partner
- Podcast: our agency and the Pixel Manager
- Remarketing with the Google Analytics for WordPress plugin
- SearchWP Live Ajax Search Results With Thumbnails
- Beyond automation: AI, creative and strategy in Google Ads
- AI marketing attribution: why these 5 tools matter, or do not
- We Are Now An Official Unbounce Partner!
- Why you should remove Google Analytics from your site. Or, should you?
- WPML htaccess redirect after switching to language directories
- Tracking clicks on external links as a goal in Google Analytics
Authors
- Aleksandar Vucenovic
Founder and Chief Strategist
- Mark Koemans
Director Business Development