HubSpot and CRM

The HubSpot Agency That Connects Your CRM to Your Ad Spend

When it comes to gathering leads and increasing sales, we recommend HubSpot without hesitation. Our strength is CRM projects, smart marketing and sales automation, and the part most agencies skip: feeding what a lead is really worth back into the ads that found it.

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HubSpot Solutions Partner

5+

years as an official Swiss partner

Google Premier Partner

Top 3%

of all Google partner agencies

Benedict.ch

+200%

revenue through better leads, on HubSpot

Google reviews

5/5

stars for our marketing services

Verified on our HubSpot partner listing and on our Google Partner profile.

What HubSpot is, in one minute

HubSpot is an all in one platform for managing and growing a business. It brings marketing, sales and service tools together on one database, so the people who find a customer and the people who close the deal finally look at the same record.

What HubSpot does for you

  • A central database: every contact, company and deal in one place.
  • Clean data: keep records current, add details like lead scores, and see every interaction.
  • Action from inside the CRM: emails, calls, newsletters and tasks without switching tools.
  • A pipeline that turns leads into customers, step by step, from first touch to closed deal.
  • Beyond CRM: websites on the HubSpot CMS, connected to the same database.

Work smarter, not harder, as HubSpot puts it. The catch is that a CRM only pays off when it is set up around how your business actually sells. That is the work we do.

What we deliver

Setup, automation and the link to your ads

Most HubSpot projects stop at a clean CRM. Ours go one step further, because we are an ads agency too: the value of a closed deal flows back into the bidding, so the next campaign learns from the last one.

The foundation

HubSpot setup and migration

A CRM that mirrors how you sell, not a default install with your logo on it.

  • Properties, pipelines and deal stages built around your sales process
  • Migration from spreadsheets or another CRM without losing history
  • Users, teams and permissions set up properly from day one
  • Training so your people actually use it

Official Swiss HubSpot Solutions Partner for more than five years.

Marketing automation

Workflows and lead scoring

Nobody should wait a day for an answer. Workflows do the routine work so your team can do the conversation.

  • Instant follow up on every enquiry, by channel and by service
  • Lead scoring so sales calls the right people first
  • Nurture sequences that keep contacts warm without spamming them
  • Data hygiene that keeps scores and segments honest

Follow up within minutes, automatically, for every enquiry.

Sales enablement

One pipeline for marketing and sales

The oldest fight in business ends when both teams look at the same data.

  • Handover rules between marketing qualified and sales qualified
  • Meeting links, sequences and templates for the sales team
  • Deal reporting that shows which campaigns produced revenue
  • Forecasts based on real pipeline, not on gut feeling

Marketing and sales at Benedict work from the same record and the same numbers.

Our speciality

Lead value fed back into the ads

This is where we differ from a pure CRM agency. Once HubSpot knows which leads became customers, we send that back to Google and Meta.

  • Offline conversion import from HubSpot into Google Ads
  • Lead lifetime value as the signal for Target ROAS bidding
  • Campaigns judged on closed deals, not on form fills
  • Budget that moves toward the leads that actually pay

We are a Google Premier Partner and a HubSpot partner. Few agencies are both.

Measurement

Tracking that reaches the CRM

Attribution only works when the click, the form and the deal carry the same identifier. We make sure they do.

  • Click IDs and campaign data stored on every contact
  • Micro conversions before the form, so intent is visible early
  • Consent mode and server side tracking done properly
  • One set of numbers in HubSpot, Google Ads and your dashboards

Our tracking software runs on more than 50,000 websites.

Websites

HubSpot CMS

When a website lives on the same platform as the CRM, every form, every page view and every download lands on the contact record automatically.

  • Landing pages and websites on the HubSpot CMS
  • Smart content that changes by lifecycle stage
  • Forms and chat connected to workflows out of the box
  • Custom modules where the standard ones stop

Landing pages that write straight into the pipeline, no plugins in between.

HubSpot Solutions Partner

Google Analytics 4

Google Partner

HubSpot

LinkedIn Ads

Meta Business Partner

The platforms this work runs on, and the ones we are certified for.

How a HubSpot project runs

  1. Free strategy call. We look at how you sell today, what you track and where enquiries get lost, and tell you honestly whether HubSpot is the right tool.
  2. Blueprint. Pipelines, properties, workflows and the tracking plan on paper, with a price estimate, before anything is built.
  3. Build and migrate. The portal is set up, data comes across, tracking is connected and your team is trained.
  4. Connect the ads and optimise. Closed deals flow back into Google and Meta, and we tune the campaigns on real lead value from then on.
Google Ads conversions for the Benedict school from January 2019 to December 2024, rising steadily after Wolf+Bär took over the account

Project in focus

Benedict.ch

Benedict, a Swiss education provider with seven figure annual revenue, partnered with us to optimise lead generation for individuals and companies. Precise conversion tracking, analysis of which leads were worth the most and streamlined Google Ads campaigns made the ad spend more efficient. With HubSpot improving lead management, Benedict achieved a double digit revenue increase and a platform for sustained growth in a competitive market.

  • +200% revenue
  • +200% return on ad spend
Read the full case study

Before you book

What clients ask about HubSpot

Short answers. The rest we can go through on a call.

Do we need HubSpot, or would a simpler tool do?

Sometimes a simpler tool does, and we say so. HubSpot earns its place when several people touch a lead, when marketing and sales need the same record, or when you want the ad platforms to learn from closed deals. Below that, a well kept spreadsheet can be honest work.

We already use HubSpot. Can you improve what we have?

Yes, and that is a common starting point. Most portals we inherit have the right data in the wrong shape: duplicate properties, workflows nobody remembers, and no link to the ads. A cleanup and the offline conversion import alone usually change how the campaigns perform.

Which HubSpot tier do we need?

That depends on which automations you actually need, and we will tell you when the free or Starter tier is enough. We have no commission interest in selling you a bigger licence; our work is the setup and the results.

How long does a setup take?

A focused CRM setup with migration and the tracking connection typically runs a few weeks. The bigger the history you bring across and the more teams involved, the longer the blueprint phase, which is where the time is well spent.

Do you also run the ads, or only the CRM?

Both, and that is the point. We are a Google Premier Partner as well as a HubSpot partner, so the same team that builds the pipeline runs the campaigns that feed it.