Project The Tilers Hub
UK Webshop Building Materials
Summary
+101%
Extra Revenue from Google Automated Discounts
+106%
Extra Profit from Google Automated Discounts
6
Months ongoing engagement
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The Tilers Hub, a long-established UK supplier of tiling products, faced increasing online competition from larger retailers. To stay competitive without overspending on ads, they adopted Google's automated discount tool to optimize pricing dynamically. By sharing product data, including cost of goods sold and minimum price thresholds, they enabled Google's system to suggest smart discounts based on real-time market conditions. This strategic pricing adjustment led to a 101% increase in sales, a 107% boost in gross profit, and a 40% rise in clicks. The success highlights the power of dynamic pricing in maintaining profitability amid aggressive competition. The Tilers Hub plans to continue using automated discounts to refine its pricing strategy further.
What is Google Automated Discounts
The Challenge
Founded in 1886 in Leeds, The Tilers Hub is an established supplier of essential tiling products, such as adhesives and grout, available through its physical stores and a WooCommerce online store.
Competing online, however, is increasingly challenging as large retailers sell the same products while investing heavily in digital advertising. Rather than trying to outspend its competitors, The Tilers Hub needed a strategic approach to adjust its pricing without compromising profitability.
The Approach
The Tilers Hub implemented Google's automated discount tool to make targeted price adjustments in response to market conditions. Here's how they optimized their strategy:
1. The Tilers Hub shared relevant product data with Google, including the cost of goods sold (COGS), and the minimum price thresholds for each product.
2. Google's system assessed real-time factors-such as competitor pricing, price elasticity, and seasonal demand-to suggest discounts that align with The Tilers Hub's conversion goals while preserving profit margins.
The Results
The Tilers Hub achieved a 101% increase in sales by leveraging Google's automated discount tool for strategic price adjustments. This approach also led to a 107% boost in gross profit and a 40% rise in clicks, enhancing both revenue and customer engagement. By dynamically adjusting prices based on real-time market conditions, they maintained profitability while staying competitive. The Tilers Hub plans to continue using automated discounts to refine its pricing strategy further.
What's Next
The Tilers Hub intends to continue leveraging automated discounts to enhance pricing strategies, ensuring they remain competitive while maintaining profitability in the face of aggressive online competition.
"The results at The Tilers Hub underscore the power of automated discounts in today's competitive market. SweetCodes's plugin allowed us to set smart, data-driven price adjustments that made a real difference-not just in increasing sales but in maintaining profitability. Seeing how much we achieved in efficiency and margin retention confirms that dynamic pricing, done strategically, is a game-changer for businesses."
Extra generated revenue from Google Automated Discounts
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