For online shops
We run an online shop ourselves, so we know how hard ecommerce has become. Rising ad costs, marketplaces squeezing prices, and tracking that quietly stops telling the truth. We fix the last one first, because everything else depends on it.
Google Premier Partner
Top 3%
of all Google partner agencies
Shops on our software
50,000
measure their conversions with it every day
Shops we advertise for
30+
every day, in Switzerland, the EU and the US
Google reviews
5/5
stars for our marketing services
That is why we know first hand how tough ecommerce has become. The problems below are not yours alone, we see them in almost every account we audit.
Sound familiar?
So how do you stay relevant, dominate your niche, grow revenue and stay profitable? With the right strategy, and a partner who does things a little differently from most agencies.
How we do it
We start with what matters most: perfect conversion tracking. Reliable data on what actually drives sales is the foundation, and it is so important to us that we built our own software for it.
Always first
Most ad accounts fail because the data is wrong. We fix the measurement so Google can optimise correctly and you can scale with confidence.
Our tracking software is used by more than 50,000 shops every day.
The core
Shopping, Search, Performance Max and remarketing, structured around what each product earns you rather than what it sells for.
Google Premier Partner, the top 3 percent of partner agencies.
When it fits
Google is the most profitable platform for most shops, and rarely the only one worth running.
Eight platforms, one measurement setup behind all of them.
The data behind Shopping
A Shopping campaign is only as good as the feed underneath it. We keep yours complete, correct and approved.
Surfdeal keeps over 100,000 products live every day on our automation.
More from the visitors you already pay for
Better campaigns bring more people. CRO makes sure more of them buy.
Start with our free CRO checklist for online shops.
When the shop itself is the problem
Plugin conflicts, caching, checkout errors and hacked installs cost more sales than any campaign setting. We see them early and can fix them.
We built the number one conversion tracking plugin for WooCommerce.
Hear from a client
"333 percent more revenue in our online shop speaks for itself. After switching to W+B Agency we saw immediate improvements in our campaigns and our profitability." Four months after the takeover, the account was scaling on a doubled ROAS.
Industry data from 50,000 shops
We develop the conversion tracking plugin that 50,000 shops rely on every day. That gives us deeper insights and more industry data than a traditional agency, and it means we see every Google and WooCommerce change weeks before it reaches the blogs.
Quote
"Running ads is not about clicks or impressions, it is about profitable sales. If your ads are not profitable, they are just an expense."
Your questions, answered
The honest answers. Anything missing, ask us on the call.
Four things, and each of them is checkable.
A personalised session that analyses your current setup and finds the growth you are leaving on the table.
We understand the concern, we get emails promising us leads every day too. Read our Google reviews: you will not find an unhappy client, because we genuinely care about the people we work for. We are a medium sized agency with a deliberately limited number of clients, so we have time for you. And on performance, we can stand behind our results: so far we have improved revenue and profitability for every client who came on board.
Both, and more. Google is still the most profitable platform for most shops, but we integrate it with Meta, TikTok, Reddit and other channels whenever that fits your goals and your KPIs.
Imagine you sell books online. We run a Google ad for your book, a customer clicks it (say that costs you 1 dollar) and buys the book for 5 dollars. Google Ads records one conversion, 1 dollar of ad spend and 5 dollars of revenue, so your return on ad spend (ROAS) is 5.0: revenue divided by ad spend. Whether that is profitable depends on your costs.
| Item | Amount |
|---|---|
| Book cost | $1 |
| Shipping cost | $1 |
| Total cost of goods | $2 |
| Google Ads cost | $1 |
| Total cost per sale | $3 |
| Profit | $2 |
You sold for 5, spent 3 and kept 2. For some businesses 2 dollars a sale is enough, because at scale it covers storage, salaries and the website. For others it is not sustainable. That is where we come in: we work out how much profit per sale you need, and set the campaigns to hit it. Try it with your own numbers in our Google Ads profit calculator.
Not from scratch, we expect you to have a shop already. We do have good industry contacts and can advise on software and on who to talk to. What we do offer is conversion rate optimisation for the shop you have.
Yes. So far we have managed to improve marketing results and performance on every kind of software our clients have brought us, from WooCommerce and Shopware to Shopify, Magento and custom builds.
Yes, we are there five days a week. Book an appointment and drop by. For parking we recommend Stampfenbachstrasse, and you will find us on Google Maps.
