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WooCommerce expertise

Scale Your WooCommerce Store With Smarter Google Ads

We manage and optimise Google Ads for WooCommerce stores, typically doubling turnover at the same or a better ROAS. We can do that because we built the tracking plugin that 50,000 WooCommerce shops run every day, so we see what is really happening in the checkout.

Request your free WooCommerce ads audit See all our expertise

WooCommerce shops on our plugin

50,000

use Pixel Manager for their tracking every day

WooCommerce and performance marketing

10+

years of experience

Shops managed daily

15+

we do this every day, not sometimes

Google Premier Partner

Top 3%

of all Google partner agencies

Verified on the WordPress plugin directory and on our Google Partner profile.

Why WooCommerce stores waste money on ads

Most WooCommerce stores do not lose money on Google Ads because the products are bad. They lose it because tracking is wrong, campaigns are messy and nobody owns the full picture.

The usual leaks we find in an audit

  • Conversion tracking that counts some orders twice and misses others, so Google optimises on noise.
  • A product feed with disapprovals, missing GTINs and prices that do not match the shop.
  • Campaigns optimised on revenue while the low margin products eat the budget.
  • A caching plugin, a checkout conflict or a slow theme quietly killing conversion rate.

Many stores see revenue double within twelve months of us taking over, often with the same or a better ROAS, because we focus on profit rather than on vanity metrics.

What we do

Google Ads for WooCommerce is our core speciality

That is where we deliver the biggest impact. Around it sit the things a WooCommerce store needs from one partner rather than from four.

The core

Google Ads built for WooCommerce

We optimise Shopping, Search, Performance Max, remarketing and feeds specifically for WooCommerce stores.

  • Campaign structure by product margin, using the data WooCommerce already has
  • Performance Max fed with clean product and audience signals
  • Promotions, product reviews and automated discounts through Merchant Center
  • Bidding on target ROAS tied to your real profit

Google Premier Partner, the top 3 percent of partner agencies.

The foundation

Tracking you can trust

Most ad accounts fail because the data is wrong. We fix tracking and measurement so Google can optimise correctly and you can scale with confidence.

  • Server side and browser side tracking that survives consent and ad blockers
  • Order values, refunds and subscriptions handled correctly
  • Enhanced conversions and consent mode set up properly
  • Insights from 50,000 shops that no other agency has

We build Pixel Manager, the number one conversion tracking plugin for WooCommerce.

What actually matters

Profit based optimisation

We focus on margins, ROAS and sustainable growth, not on "more spend".

  • Contribution margin per product category as the target
  • Budget shifted toward the products that earn, not the ones that sell
  • Honest reporting on profit, not only on revenue
  • A profit calculator you can use before we ever speak

Try your own numbers in our free Google Ads profit calculator.

We see it early

WooCommerce issues solved fast

We are WooCommerce experts. If your store has technical issues affecting performance, we see them early and tell you or your developer, and you can hire us to fix them.

  • Plugin conflicts, caching trouble and broken checkouts
  • Speed optimisation and hosting problems
  • Security, hacking recovery and hardening
  • Custom plugins where the standard ones stop

NorthCoast Keyless has grown every year for six years on systems we built.

Weeks ahead

Why we see problems before other agencies

Owning the number one WooCommerce ads tracking plugin forces us to be completely up to date with everything Google, WooCommerce and the related plugins roll out.

  • Fewer expensive tracking mistakes
  • Faster reaction to Google changes
  • Earlier scaling on the new features
  • Industry data from 50,000 stores behind every recommendation

Pixel Manager runs in 50,000 stores, so we see every Google and WooCommerce change first.

Optional

Beyond Google Ads

If you want one partner for growth, we also support WooCommerce stores with the channels and systems around the ads.

  • Meta, Amazon, eBay, Reddit, Snap and other paid channels
  • SEO and GEO: visibility in Google and in AI search like ChatGPT
  • HubSpot for CRM and automation
  • Feed and supplier automation that keeps 100,000 products live

One growth partner instead of four vendors who do not talk to each other.

Quote

"Owning the number one WooCommerce ads tracking plugin, used by 50,000 stores, forces us to be 100 percent up to date with everything Google and WooCommerce roll out. Weeks ahead of other agencies, which means our clients avoid wasted spend and scale earlier."

Why owning the plugin matters

How it works

  1. Request the free audit. Tell us about your store, your goals and what is not working. Thirty minutes, no commitment.
  2. We audit WooCommerce and Google Ads together. Tracking, feed quality, campaign structure, profitability and the performance leaks in between.
  3. We fix, optimise and scale profitably. We manage the ads continuously, with real tracking and ongoing improvements, and you get a clear price before we start.
Google Ads conversion value for NorthCoast Keyless from 2018 to 2024, rising after Wolf+Bär took over the account

Mini case study

NorthCoastKeyless.com

NorthCoast Keyless is a large WooCommerce store in the US automotive niche, competing against Amazon and Walmart. They partnered with us six years ago to fix tracking, stabilise the WooCommerce setup and scale Google Ads profitably. Beyond the ads we became their growth and technical partner for hosting, security and hacking recovery, WooCommerce bugs, speed and multi channel ads. They have grown every single year, with margins protected.

  • +515% revenue
  • +200% return on ad spend
  • 6 years growing, every year
Read the full case study

Proof we know WooCommerce and Google Ads

We publish practical content that helps store owners avoid wasted spend and scale profitably. Three recent pieces:

Before you book

Wondering if we are a good fit for your store?

The free WooCommerce ads audit gives you an honest answer, including a clear price estimate.

What do I get from the free audit?

Four things, whether you hire us or not.

  • An audit of your current setup: tracking, ads and store performance
  • A simple growth plan with the quick wins
  • A clear recommendation: fix it yourself, or let us handle it
  • A price estimate, so you know what it would cost

No pressure, no commitment, just clarity. Book the audit.

We already have an agency. Is this worth a conversation?

Usually yes. WooCommerce has quirks that general ecommerce agencies miss, and tracking is the most common one. If your account is in good shape we will tell you so.

Our store runs on WooCommerce but we are not in Switzerland.

That is fine. NorthCoast Keyless is in the United States, and we run WooCommerce stores across the EU as well. Swiss market knowledge is an extra, not a limit.

Can you fix our WooCommerce store, or only the ads?

Both. We are WooCommerce developers as well as an ads agency. Plugin conflicts, caching, checkout errors, speed, hosting and hacking recovery are part of what we do for our clients, see custom technical solutions.

Which plugin do you use for tracking?

Our own. Pixel Manager for WooCommerce runs in more than 50,000 stores, and there is a free version on WordPress.org. If you already use it, we know exactly how to configure it. If not, the audit will show what your current setup is missing.