For service businesses
We are a service business ourselves, so we know how hard lead generation has become. Clicks that never turn into enquiries, budgets that drain without a pattern, and every lead more expensive than the last. We fix the measurement first, then the pipeline.
Google Premier Partner
Top 3%
of all Google partner agencies
Companies on our software
50,000
measure their conversions with it every day
Service businesses we serve
20+
trust us with their lead generation, every day
Google reviews
5/5
stars for our marketing services
That is why we know exactly how challenging lead generation has become. The symptoms below turn up in almost every account we audit, and none of them is solved by a bigger budget.
Sound familiar?
So how do you attract the right prospects, fill the pipeline and grow without wasting budget? With a data driven lead generation strategy, and a partner who does things a little differently from most agencies.
How we do it
We start with what matters most: perfect conversion tracking. Reliable data on what actually produces enquiries and closed deals is the foundation, and it is so important to us that we built our own software for it.
Always first
A form submission is the end of a journey. We measure the steps before it, so the ad platforms learn from real intent instead of from accidents.
Our tracking software is used by more than 50,000 companies every day.
The core
Search, Performance Max and remarketing structured around what an enquiry is worth to you, not around the cheapest click.
Google Premier Partner, the top 3 percent of partner agencies.
Where your buyers are
Some services are found in Search, others are decided on LinkedIn or Instagram long before anyone types a query.
Eight platforms, one measurement setup behind all of them.
From enquiry to closed deal
Lead generation stops being guesswork when the ad platforms know which enquiries became customers.
Official Swiss HubSpot partner for more than five years.
Quality over quantity
Cheap leads that never close cost more than expensive ones that do. We optimise for the second kind.
Benedict grew revenue by 200 percent through better leads, not more clicks.
Where the enquiry happens
Better campaigns bring more of the right visitors. The page decides whether they get in touch.
Start with our free CRO checklist for lead generation.
Hear from a client
"200 percent revenue increase through more quality leads for our private school. W+B Agency's contributions are essential to our success." Precise tracking, data on which leads were worth the most, and streamlined campaigns made the ad spend work harder year after year.
Data from 10,000 service businesses
We develop the conversion tracking software that more than 50,000 websites rely on every day, over 10,000 of them service businesses. That gives us deeper insights and more industry data than a traditional agency, and it means we see every Google change weeks before it reaches the blogs.
Quote
"Running ads is not about clicks or impressions, it is about profitable sales. If your ads are not profitable, they are just an expense."
Your questions, answered
The honest answers. Anything missing, ask us on the call.
Four things, and each of them is checkable.
A personalised session that analyses your current setup and finds the growth you are leaving on the table.
We understand the concern, we get emails promising us leads every day too. Read our Google reviews: you will not find an unhappy client, because we genuinely care about the people we work for. We are a medium sized agency with a deliberately limited number of clients, so we have time for you. And on performance, we can stand behind our results: so far we have improved revenue and profitability for every client who came on board.
Both, and more. Google is still the most profitable platform for most service businesses, but we integrate it with LinkedIn, Meta, TikTok and other channels whenever that fits your goals and your KPIs.
The simplest example is a product. Imagine you sell books online: we run a Google ad, a customer clicks it (say that costs you 1 dollar) and buys the book for 5 dollars. Google Ads records one conversion, 1 dollar of ad spend and 5 dollars of revenue, so your return on ad spend (ROAS) is 5.0: revenue divided by ad spend. Whether that is profitable depends on your costs.
| Item | Amount |
|---|---|
| Book cost | $1 |
| Shipping cost | $1 |
| Total cost of goods | $2 |
| Google Ads cost | $1 |
| Total cost per sale | $3 |
| Profit | $2 |
For a service business the logic is the same, only the "product" is a closed deal and the cost of goods is the time it takes to deliver. We work out what a lead needs to be worth for the campaigns to pay, and set the bidding to that number.
Not from scratch, we expect you to have a website already. We do have good industry contacts and can advise on software and on who to talk to. What we do offer is conversion rate optimisation for the pages you have, and websites on the HubSpot CMS where a CRM project calls for it.
Yes. So far we have managed to improve marketing results and performance on every kind of software our clients have brought us.
Yes, we are there five days a week. Book an appointment and drop by. For parking we recommend Stampfenbachstrasse, and you will find us on Google Maps.
